Trade shows can be a great way to introduce contractors to new products, solicit voice of customer, initiate (or strengthen) relationships, network and maybe learn a thing or two. A …
PHCC Connect – a Tradeshow Opportunity to Connect Read More »
HVACR distributors and manufacturers are fighting to retain market share and seek growth in a challenging market. Typically, the most profitable strategy to strengthen, deepen and broaden opportunities within existing …
Driving Share and Sales with Customer Loyalty Reward Programs Read More »
One of the lasting benefits of Covid is increased awareness of air quality (AQ) and how this impacts health, productivity, learning, and more. Few had heard of UVC lighting to …
Puro Lighting – Fighting Mold in HVAC Coils (A School Solution?) Read More »
Channel Marketing Group’s Gene Biben, with over 40 years’ experience in helping manufacturers generate demand for new products, recently shared some thoughts on effectively launching new products and a major …
While consumers and building owners focus on temperature control, air quality is a growing concern for many. Companies seek to improve air quality because it impacts employee health. Better air …
Improve Indoor Air Quality: Cutting-Edge HVACR Trends for Healthier Environments Read More »
The HVAC market has experienced a dramatic slowdown compared to the past few years, which, with the benefit of hindsight, some of the slowdown / decline should have been expected …
Distributors – Planning Marketing Strategy for 2024 Read More »
Let’s have a little fun for a change or, in the words of the comedienne Joan Rivers, “can we chat”? For the past few months there has been lots of …
The odds of selling a more “technical”, or “engineered”, product increase the tighter the specs are to the product you’re selling. Over the years the specification process in many industries …
For many small to mid-sized HVAC distributors, marketing has been an after-thought. Something to support sales. It’s understandable given the business started with salespeople and, for a business to succeed, …
You may remember the phrase “it was the best of times; it was the worst of times.” Well, the past two years have had both. And, for that matter, this …
Recession? 10 Tips to Help HVACR Distributors Avoid One Read More »
