The HVAC market has experienced a dramatic slowdown compared to the past few years, which, with the benefit of hindsight, some of the slowdown / decline should have been expected …
Distributors – Planning Marketing Strategy for 2024 Read More »
Let’s have a little fun for a change or, in the words of the comedienne Joan Rivers, “can we chat”? For the past few months there has been lots of …
The odds of selling a more “technical”, or “engineered”, product increase the tighter the specs are to the product you’re selling. Over the years the specification process in many industries …
For many small to mid-sized HVAC distributors, marketing has been an after-thought. Something to support sales. It’s understandable given the business started with salespeople and, for a business to succeed, …
You may remember the phrase “it was the best of times; it was the worst of times.” Well, the past two years have had both. And, for that matter, this …
Recession? 10 Tips to Help HVACR Distributors Avoid One Read More »
The markets up, the markets down. You listen to economists and you hear about recession and will the Fed raise rates or hold. Large technology firms are laying people off …
Yes, I know the headline is provocative, however, the goal was to get your attention. The “drug” I’m talking about has been around for almost 60 years in the HVAC/R …
Two of the biggest marketing trends over the past year have been the increased usage of video and the launching of podcasts. The reason – a desire to share more …
Getting Heard. Podcasts Deliver Thought Leadership Read More »
This year many companies should be able to find some “extra” dollars around to reallocate. The question is whether they reallocate them to investments to drive business, funding for incremental …
No, we’re not being flippant. The pandemic has been disruptive to all, destructive for many (especially those who contracted COVID as well as in business consequences for many) and tragic …
