Does your warehouse make you money?
There are two ways to make money. Either you sell more material / services for a profit or you need to reduce your loss (operating costs) in your warehouse (support …
Profitability
Service Agreements / Extended Warranties – Revenue Generator & Potential Differentiator
Distributors have been seeking opportunities to generate, or increase, their service revenue. While traditionally a complementary service for industrially-oriented distributors, construction-oriented distributors are also seeing opportunities. Some distributors have defined …
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Channel Marketing and Funding … but for eCommerce Initiatives?
The essence of “channel marketing” infers that members within a channel (manufacturer, rep and distributor) are working together to market products, services and applications to generate demand from customers. The …
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Increasing Warehouse Accuracy in an Age of Employee Churn
In talking with senior management and HR managers of distributors, a continual challenge is personnel. While frequently these discussions relate to qualified (industry or skilled) personnel for sales, branch management …
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GM Leader Drives Cultural Change, Innovation and Results
General Motors (GM) historically has been known as a \”staid\” company and the prototypical \”old boys\” company. And its had its share of \”challenges\” ranging from uninspiring design to consumers …
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When Service and Profit Counts
Last month Dick Friedman shared some ideas on how to ensure sales operations and customer satisfaction. Distributors know that operations is the key to profitability. This can relate to managing what …
Tips to Ensure Sales Operations and Customer Satisfaction
Operations is the lifeblood of a distributor as it delivers upon sales\’ commitment of getting material to the customer. And at the end of the day, distribution, and customer satisfaction, …
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Can You Afford Declining Margins?
2016 seems to have been the \”year of pricing\”. A number of distributors either discussed, or undertook, pricing initiatives this past year. In many instances it was a desire to …
Do Vendor Published Rebate Programs Drive Decisions?
Rebates are a fact of life and the first marketing group rebate negotiation, in 1968, was designed to capture incremental revenue (for a wire company) with the distributors collecting the …
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Weak Jobs Report Impacting Electrical Industry?
Earlier this month the headline that many were commenting on was \”U.S. Hiring Slowed Dramatically in May; Jobless Rate Falls to 4.7%\”. The story emphasized that non-farm payroll was up …