In Part One of our Distributor Spotlight series, we started to share the Johnstone Supply Orion Group (JSOG) Story. The original intent was to edit the article, but the information …
Distributor Spotlight: Johnstone Supply Orion Group – Part 2 Read More »
I have been writing a Distributor series for/with Modern Distribution Management this past year where we profile large public distributors (WATSO, Ferguson, WESCO, Fastenal, and MSC Industrial). We write about …
Distributor Spotlight: Johnstone Supply Orion Group – Part 1 Read More »
Last week – HARDI 2025 was held in Atlanta Dec 8-11th. With over 2,000+ attendees and over 500+ wholesalers/distributor companies represented the event grew again in size this year. We …
This week – I wanted to share some thoughts from some friends and associates who are attending HARDI 2025 in Atlanta. The event concludes today on Tuesday December 10th, and …
Where is the channel headed? Thoughts from HARDI 2024 Read More »
Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It’s more about strategy, …
Recently I visited a manufacturer client who asked me about “the channel”. Specifically, they wanted to know: “What drives distributor product selection, what is the food chain, what’s the value …
I was fortunate to once again be able to attend and present at the NAW/MDM SHIFT conference, and it is interesting to see how the construction and industrial channel continues …
Where is the channel headed in 2025 and beyond? Thoughts from MDM SHIFT Read More »
ChatGPT was launched November 30, 2022, but went “mainstream” in Q1 2023 when Microsoft made a significant investment into OpenAI. Since then either “AI is going to take over”, “many will …
One of the lasting benefits of Covid is increased awareness of air quality (AQ) and how this impacts health, productivity, learning, and more. Few had heard of UVC lighting to …
Puro Lighting – Fighting Mold in HVAC Coils (A School Solution?) Read More »
Channel Marketing Group’s Gene Biben, with over 40 years’ experience in helping manufacturers generate demand for new products, recently shared some thoughts on effectively launching new products and a major …
