That’s the question many senior executives ask themselves regularly about eCommerce. They’ve invested much into their website. They’ve invested into product data. They’ve invested into people. They ask, does anyone care? Are we getting an ROI? I know I’m being, perhaps, a little facetious as intuitively many believe / understand that these investments are now expectations, … [Read more...] about HVAC Distributors, Is eCommerce Important to Your Customers?
Technology & Digital
Digital Commerce Tools Make You, and Demand Generation, Easy
For years I’ve talked to clients and communicated on HVACRTrends that eCommerce is not about buying online via a website. That it is about is doing commerce (business) electronically. It’s not a branch (some used the term eBranch and tried to sell the ROI that way), it’s eBusiness. Because “business” is about interacting with your customers how THEY want to interact with … [Read more...] about Digital Commerce Tools Make You, and Demand Generation, Easy
Distributor Spotlight: Johnstone Supply Orion Group – Part 2
In Part One of our Distributor Spotlight series, we started to share the Johnstone Supply Orion Group (JSOG) Story. The original intent was to edit the article, but the information was so interesting that we decided to share is unedited which meant it needed to be told in two parts. Distributor Spotlight: Johnstone Supply Orion Group - Part 1 - HVACR Trends In Part One - … [Read more...] about Distributor Spotlight: Johnstone Supply Orion Group – Part 2
Distributor Spotlight: Johnstone Supply Orion Group – Part 1
I have been writing a Distributor series for/with Modern Distribution Management this past year where we profile large public distributors (WATSO, Ferguson, WESCO, Fastenal, and MSC Industrial). We write about the available information they release publicly to the market. That has been a fun experience taking a deep dive into the public side, but the independent distribution … [Read more...] about Distributor Spotlight: Johnstone Supply Orion Group – Part 1
Unlocking Online Sales
Watsco and Ferguson's performance has shown HVAC distributors that HVAC contractors are using eCommerce. While they may not be "shopping" like B2C buyers, they are using distributor websites for product research, pricing, inventory research, and consummating transactions. The transactions can be technicians placing orders from the field, and typically on service calls, to … [Read more...] about Unlocking Online Sales
Watsco and Ferguson growth highlighted in MDM Podcast and Series
We wrapped up the distributor series I have been writing for Modern Distribution Management on Ferguson and WATSCO with a podcast this week. Podcasts Archive - Modern Distribution Management S12E1: Debriefing Our Ferguson & Watsco Case Studies (Link Above). During this podcast it Mike Hockett and I dove into the three part series I wrote for MDM on each distributor in … [Read more...] about Watsco and Ferguson growth highlighted in MDM Podcast and Series
Trane and BrainBox AI Join Forces
Manufacturers and distributors talk much about AI and how they are using, or planning to use, it within their business workflows to improve sales processes, customer service, deliver analytics, improve warehouse automation, pricing, and more. Trane Technologies is taking AI the next step and seeking to integrate it into its products. According to the Financial Post, in an … [Read more...] about Trane and BrainBox AI Join Forces
