As HVAC distributors continue on their journey of digitization, BigCommerce sponsored research to uncover insights from contractors on their usage of eCommerce to support their material purchasing needs. The forthcoming white paper (you can reserve your copy of the full report) provides a snapshot of the valued features and functionality of online sites, how much is … [Read more...] about Preview of HVAC Contractor eCommerce Research Findings
Technology & Digital
Powering Sales Focus and Productivity with Proactive Communication Tools
The results of our survey and research our team at Channel Marketing Group did in concert with Prokeep on the channel are in and show some clear gaps and opportunities for the channel In the HVACR channel world, where speed often wins the deal, distributors are under increasing pressure to serve more customers, faster—without adding headcount. Traditional sales models, … [Read more...] about Powering Sales Focus and Productivity with Proactive Communication Tools
Johnstone Supply Orion Group – Making Training and Programs a Differentiator
We have been featuring leading HVACR distributors in a Spotlight series over the past few months, and I sat down to do an update on the Johnstone Supply Orion Group (JSOG) story. I've been a fan of what JSOG is doing as an organization with their strategic vision and the focus they have on helping their end customers grow and thrive. JSOG's goal is to continue "Our Journey … [Read more...] about Johnstone Supply Orion Group – Making Training and Programs a Differentiator
7 Reasons to Use This eCommerce Resource
Over the past few weeks, I’ve been observing the quarterly reports and other communiques by distributors in a number of industries – Watsco, Ferguson and similar – and there has been a recurring trend … growth in their eCommerce business. Admittedly, for most of them, a deeper dive would probably reveal that this is not seismic growth in new customer business but a … [Read more...] about 7 Reasons to Use This eCommerce Resource
Why HVAC Distributors Must Prioritize Digital Maturity
The HVAC distribution industry is evolving. Preliminary findings from our recent contractor survey where we asked contractors about their eCommerce usage (reserve your company by clicking here) revealed that they are online, to varying degrees, and are researching products, gathering spec sheets, and buying online (but maybe not from you!) This is driven by shifting … [Read more...] about Why HVAC Distributors Must Prioritize Digital Maturity
Pricing on Your Website
When it comes to launching a commerce-enabled websites, frequently distributors get concerned about product content, pricing, and integrating with their ERP for “real-time” information. These are perceived as “daunting” and can frequently create paralysis in the decision-making process, especially if the distributor does not have an experienced person to lead the technical … [Read more...] about Pricing on Your Website
Is eCommerce Important to Your Customers? Let’s Ask Them
That’s the question many senior executives ask themselves regularly about eCommerce. They’ve invested much into their website. They’ve invested into product data. They’ve invested into people. They ask, does anyone care? Are we getting an ROI? I know I’m being, perhaps, a little facetious as intuitively many believe / understand that these investments are now expectations, … [Read more...] about Is eCommerce Important to Your Customers? Let’s Ask Them
