Integrating with your customers provides an opportunity to add value to them and help solidify your role as their preferred distributor. The key is recognizing the reality ... that they also need to buy from your competitors (credit, availability, brands, location, price, etc) and enabling this (remember the phrase, "pigs get fat, hogs get slaughtered!") Recently I wrote … [Read more...] about Blue Hawk Brings Construct CRM to its Members
Construct CRM
Turn Your Customers’ CRM into Revenue for You
In the age of digital, distributors are seeking ways to get closer to their customers. Consider, if you have an electronic connection, and ideally an integration, with your customer, the relationship is deeper and you are building a moat around the customer. Your competition will still win some business (selected lines, locale, credit, perhaps price) but you win the dominant … [Read more...] about Turn Your Customers’ CRM into Revenue for You
