There are two sides of the HVAC distribution market right now. Those who benefit from data centers, industrial construction and those who are fighting for market share on the everyday resi and commercial business which is more repair / renovation-oriented. The challenge is large distributors win a higher percentage of data center business. Their size creates advantages. … [Read more...] about Outthink Your Competition by Giving Your Sales Team a Nudge
Data Whispers
Optimizing Sales Call with a Sales Whisper
One Customer Signal Can Change a Sales Call. Thousands Can Change the Business. HVAC manufacturers and distributors operate in a market where timing matters. Seasonal demand shifts quickly. Contractors need fast answers. Equipment replacement cycles create opportunities. Weather, regulations, inventory, and project schedules influence what buyers need and when. The … [Read more...] about Optimizing Sales Call with a Sales Whisper
Did an Elephant Show Up at the Applied AI Conference?
Mark McGready, Director Data Analytics and Solutions for IDEA, attended the 2026 Applied AI for Distributors Conference organized by Distribution Strategy Group. While he spoke to attendees about IDEA's Data Whispers solution and how Nudge (its avatar) helps drive sales, profits and acts as a virtual sales coach and information resource tailored to each distributor's offering … [Read more...] about Did an Elephant Show Up at the Applied AI Conference?
Adding a Nudge to Your Sales Coaching, at the Point of Impact
Every conference has some session about AI. And every reception at every conference has someone asking about what you’re doing with AI. So, imagine being at a conference that is all about AI and where everyone is talking AI 24x7x3. This is what will happen next week at DSG’s Applied AI conference in Chicago. If you are attending get ready to hear from many AI companies about … [Read more...] about Adding a Nudge to Your Sales Coaching, at the Point of Impact
