The term \"digital distributor\" is starting to be used more repeatedly. Granted it can be a consultant\'s way to drum up business but it\'s becoming a term used to express the further reaching impact of doing business digitally and recognition that not all business is going to be done via \"hunt and peck\" clicking on websites. Much of it, however, emanates from the need for … [Read more...] about Digital Distributor Starts with eCommerce Product Content
data
Distributor Perspective of State of eCommerce Research Report
Recently Channel Marketing Group surveyed distributors in the construction and industrial trades regarding their eCommerce experience. The intent was to gain a distributor\'s perspective of the state of eCommerce, how they define it, what results they are currently experiencing, where they have challenges and their opinion regarding the future of eCommerce. Over 230 … [Read more...] about Distributor Perspective of State of eCommerce Research Report
Drive for Data
Over the past month or so Allen and I have had a number of calls for data. Some are from owners / senior management, some from marketing personnel and some from operational staff. The calls are from manufacturers and distributors. The commonality is that there appears to be a call for more quantitative information for companies to benchmark their business, understand their … [Read more...] about Drive for Data
