In talking with distributors and manufacturers it is clear that many are actively in the planning and pivoting mode, moving from survivability to thriveability. They’ve stabilized their business financially, emotionally (from a staff viewpoint) and operationally. Now they are looking at “doing business” and more financially secure ones are identifying ways to take … [Read more...] about Moving from Survivability to Thriveability
ElectricalTrends
The Future of Counters
Distributor counter areas have been spotlighted in the first month of the COVID-19 era. Counters represent between 5-30% of a distributor’s business with the importance of counter sales being directly tied to target audience, locale and business focus. What is their future? According to our Mid-April Electrical Market Sentiment survey, 56% of distributor respondents … [Read more...] about The Future of Counters
Market Targeting – The story of Chicken Little
Chicken Little arrived in the US in mid-March and declared \"the world is falling\", and it started to … and has. Humpty Dumpty fell and he then said, since his horsemen were missing (probably unemployed), \"Carmen Sandiego will help in finding the pieces (after the government offers money to stabilize employment)\" So, let’s find the pieces and help you in … [Read more...] about Market Targeting – The story of Chicken Little
Punchouts Drive eCommerce
eCommerce is more than, in the words of an Amazon and MRO analyst, “click and ship”. eCommerce is about a methodology and a mindset to do business more electronically. In fact, the commerce element can be very diversified, especially for medium to large MRO buyers. Consider Amazon Business, Grainger and MSC. Both Grainger and MSC report that over 40% of … [Read more...] about Punchouts Drive eCommerce
2018 State of eCommerce Electrical Contractor & Buyer Insights
Recently Channel Marketing Group survey electrical contractors and electrical buyers within industrial and institutions to gain insight into their eCommerce and online usage. The study was done with support of selected distributors and manufacturers and Electrical Wholesaling. Over 1300 individuals responded to the survey and over 50 interviews were conducted. The report … [Read more...] about 2018 State of eCommerce Electrical Contractor & Buyer Insights
