I launched HVACRTrends in 2021 as an initiative to serve the HVAC industry, similar to ElectricalTrends, which I launched in 2007. The goal then was, quite frankly, to slowly expand, and diversify, Channel Marketing Group. The intent for the site is to share ideas, offer observations about the business, and bring insights from a different perspective which is informed from a … [Read more...] about Chuck Labow Joins Channel Marketing Group / HVACRTrends
featured
Preview of HVAC Contractor eCommerce Research Findings
As HVAC distributors continue on their journey of digitization, BigCommerce sponsored research to uncover insights from contractors on their usage of eCommerce to support their material purchasing needs. The forthcoming white paper (you can reserve your copy of the full report) provides a snapshot of the valued features and functionality of online sites, how much is … [Read more...] about Preview of HVAC Contractor eCommerce Research Findings
Seal-Tite Celebrates 125th Anniversary
Seal-Tite is celebrating a milestone that few companies achieve ... it's 125th anniversary. Consider, the company opened its doors in 1900 and has survived the Great Recession, multiple World Wars, survived the test of time and saw Y2K while also seeing the advent of computers and the transition from when business was dominated by phone and mail, through the transition to the … [Read more...] about Seal-Tite Celebrates 125th Anniversary
Powering Sales Focus and Productivity with Proactive Communication Tools
The results of our survey and research our team at Channel Marketing Group did in concert with Prokeep on the channel are in and show some clear gaps and opportunities for the channel In the HVACR channel world, where speed often wins the deal, distributors are under increasing pressure to serve more customers, faster—without adding headcount. Traditional sales models, … [Read more...] about Powering Sales Focus and Productivity with Proactive Communication Tools
HVACR April Earning Results – Watsco and Lennox
We take a deep dive on the latest earning results from Lenox and WATSCO in this column. HVAC manufacturer Lennox (light commercial equipment) and Watsco (distributor), and industrial manufacturer ABB, reported quarterly earning this week. Tariff discussions dominated the commentary both from the companies being proactive as well as questions from stakeholder … [Read more...] about HVACR April Earning Results – Watsco and Lennox
Johnstone Supply Orion Group – Making Training and Programs a Differentiator
We have been featuring leading HVACR distributors in a Spotlight series over the past few months, and I sat down to do an update on the Johnstone Supply Orion Group (JSOG) story. I've been a fan of what JSOG is doing as an organization with their strategic vision and the focus they have on helping their end customers grow and thrive. JSOG's goal is to continue "Our Journey … [Read more...] about Johnstone Supply Orion Group – Making Training and Programs a Differentiator
HVACR Contractor Loyalty Research Survey Results are In
Over the years, many HVACR distributors have launched programs designed to increase contractor sales. These programs may be called frequent buyer programs, loyalty programs, or incentive programs. While there are nuances to the three, the commonality is that contractors are recognized for their support. The concept helps distributors market themselves, and drive … [Read more...] about HVACR Contractor Loyalty Research Survey Results are In
