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HVACR Trends

HVACR Trends

Information to Inspire, Grow and Profit

marketing

Marketing Your Warehouse

October 3, 2016 by David Gordon Leave a Comment

Have you ever thought about how you can monetize your warehouse in a way other than operational efficiency and increased throughput (which you should be doing with a continuous improvement process guided by a metric management mentality?). Think about how your warehouse can be a sales tool. And if it can\'t be, consider this video from Werner Electric While it is designed as a … [Read more...] about Marketing Your Warehouse

Sales Persistence Pays

February 1, 2016 by David Gordon Leave a Comment

Recently I saw a posting on LinkedIn that shared these sales statistics.  Having been in sales, managed sales teams and consulted with clients regarding their sales organizations, it struck a cord. Common perceptions of most distributor sales organizations include: Not too effective at new account development Variably effective at account penetration Very good at account … [Read more...] about Sales Persistence Pays

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