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HVACR Trends

HVACR Trends

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Marketing Group

The Future of Marketing Groups?

March 15, 2018 by David Gordon Leave a Comment

Could True Value\'s new ownership model be a opportunity for independent distributors and their marketing groups?  Many have asked about the future of marketing groups.  While IMARK is a cooperative and according to Bill Weisberg a couple of years ago, AD will revert to a cooperative (with the essence of cooperatives being member-owned), perhaps there is another alternative … [Read more...] about The Future of Marketing Groups?

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