eCommerce in the Channel
During recent calls with distributors to get the pulse of the industry, one area we touched on is eCommerce and specifically the activity that they are seeing from their customers, …
Product Content
Lessons Learned from eCommerce Transformation of Office Products Distributors
eCommerce has been all the rage the last couple of years with progressive companies leading the charge and investing in new websites as well as product content. In fact, there …
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eCommerce Product Content is King
When times are tough people often say “cash is king”. This can frequently determine which companies survive and thrive during difficult economic times and those that suffer. Nowadays, as companies …
Revenue Generation, Content Key Takeaways from B2B Online Conference
eCommerce continues to be a heavily discussed issue within the electrical industry with distributors, in aggregate, investing millions of dollars and manufacturers redesigning sites, investing to build, manage and enhance …
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Digital Distributor Starts with eCommerce Product Content
The term \”digital distributor\” is starting to be used more repeatedly. Granted it can be a consultant\’s way to drum up business but it\’s becoming a term used to express …
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Survey Says … Give Websites Good Product Data
Quality product data is the difference between an \”adequate\” website and one with \”quality\” data that is valued by customers. And \”valued\” is determined by increased traffic, increased sales, a …
What is Good “Product Content”?
For the past few years electrical distributors have been actively investing (in the hopes of eventually deploying) in commerce-enabled websites. This has necessitated that distributors become acquainted with, focus on, …