During recent calls with distributors to get the pulse of the industry, one area we touched on is eCommerce and specifically the activity that they are seeing from their customers, the investments that they are making and how it is impacting their overall business. A few trends emerged: All “complained” that they wonder where the business is. They hear that Amazon … [Read more...] about eCommerce in the Channel
Product Content
Lessons Learned from eCommerce Transformation of Office Products Distributors
eCommerce has been all the rage the last couple of years with progressive companies leading the charge and investing in new websites as well as product content. In fact, there are companies that are now on version 2 or 3 of their eCommerce journey. And more distributors are considering integrating eCommerce transformation into their planning ... and suppliers are … [Read more...] about Lessons Learned from eCommerce Transformation of Office Products Distributors
eCommerce Product Content is King
When times are tough people often say “cash is king”. This can frequently determine which companies survive and thrive during difficult economic times and those that suffer. Nowadays, as companies ramp up their eCommerce initiatives product content is king. This is occurring for two reasons: Quality, robust product content delivers on customer expectations. These … [Read more...] about eCommerce Product Content is King
Revenue Generation, Content Key Takeaways from B2B Online Conference
eCommerce continues to be a heavily discussed issue within the electrical industry with distributors, in aggregate, investing millions of dollars and manufacturers redesigning sites, investing to build, manage and enhance product content and considering the alternative channels that eCommerce is creating be it Amazon Business, Grainger and Zoro, HomeDepot.com, Ferguson.com, … [Read more...] about Revenue Generation, Content Key Takeaways from B2B Online Conference
Digital Distributor Starts with eCommerce Product Content
The term \"digital distributor\" is starting to be used more repeatedly. Granted it can be a consultant\'s way to drum up business but it\'s becoming a term used to express the further reaching impact of doing business digitally and recognition that not all business is going to be done via \"hunt and peck\" clicking on websites. Much of it, however, emanates from the need for … [Read more...] about Digital Distributor Starts with eCommerce Product Content
Survey Says … Give Websites Good Product Data
Quality product data is the difference between an \"adequate\" website and one with \"quality\" data that is valued by customers. And \"valued\" is determined by increased traffic, increased sales, a better search experience and being easier to be found via better SEO. The concern, and challenge, according to distributors is that many, if not all, current sources commoditize … [Read more...] about Survey Says … Give Websites Good Product Data
What is Good “Product Content”?
For the past few years electrical distributors have been actively investing (in the hopes of eventually deploying) in commerce-enabled websites. This has necessitated that distributors become acquainted with, focus on, invest in and develop product content (data) to power their systems. And they\'ve had to learn the difference between product content that is sufficient / usable … [Read more...] about What is Good “Product Content”?
