public relations

Heather Ripley has released an updated edition of her book, Next Level Now, at a time when brand perception plays an increasingly central role in how home service companies compete.  Every contractor builds a brand, whether intentionally or by default, yet many businesses leave that process to chance through benign neglect rather than strategy.  The Next Level Now book … [Read more...] about Heather Ripley Launches Updated Next Level Now Book for Home Services Growth