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sales automation

AI in Distribution: A Reality Check Before You Commit the Budget

April 21, 2026 by Chuck Labow Leave a Comment

AI in distribution dashboard overlay showing HVACR warehouse operations and inventory data

The conversation around AI in distribution has moved past the pilot stage.  Budgets are being committed, vendors are promising transformation, and the stakes on getting it right are higher than ever.  Justin Johnson, founder and CEO of Motivate, offers a practical reality check for distributors weighing where AI actually moves the needle and where it just creates motion without … [Read more...] about AI in Distribution: A Reality Check Before You Commit the Budget

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