Recently Channel Marketing Group surveyed distributors in the construction and industrial trades regarding their eCommerce experience. The intent was to gain a distributor\’s perspective of the state of eCommerce, how …
Distributor Perspective of State of eCommerce Research Report Read More »
In the electrical industry, capturing business is a fight for market share. And to win that fight you need the most effective sales organization. One that can get into \”the …
O+P=R and a Lower Cost of Sales … The Agent Management Formula Read More »
There are two ways to make money. Either you sell more material / services for a profit or you need to reduce your loss (operating costs) in your warehouse (support …
For the past few years electrical distributors have been actively investing (in the hopes of eventually deploying) in commerce-enabled websites. This has necessitated that distributors become acquainted with, focus on, …
Monday marked the day that Amazon closed on its Whole Foods acquisition and that Border States closed on its Kriz Davis acquisition. Both provided the acquirer strategic opportunities to increase …
Acquisitions – Pieces of a Puzzle …Border States and Womack Read More »
Electrical industry tradeshows start in 4 weeks with AD\’s North American Meeting, quickly followed by the IMARK Annual Meeting and the NAED Eastern, and not counting national meetings for national …
Home Depot shared its Q2 results yesterday and, while the company continues to perform well as indicated with over $28B in sales, its Pro business, defined as contractors and its …
Distributors traditionally fought for market share via relationship, service and price. The company with the best people, best service and competitive pricing that could provide their customers with access to …
Distributors Need to Evolve from Being Product Companies Read More »
Distributors have been seeking opportunities to generate, or increase, their service revenue. While traditionally a complementary service for industrially-oriented distributors, construction-oriented distributors are also seeing opportunities. Some distributors have defined …
Service Agreements / Extended Warranties – Revenue Generator & Potential Differentiator Read More »
The essence of “channel marketing” infers that members within a channel (manufacturer, rep and distributor) are working together to market products, services and applications to generate demand from customers. The …
Channel Marketing and Funding … but for eCommerce Initiatives? Read More »
