Recently Prokeep developed a sales playbook white paper for HVACR distributors that is a great reminder of the sales basics that inevitably every salesperson, sales manager, branch manager and marketing […]
Return to Basics Can Drive Sales Read More »
Danfoss Launches EVR and NRV Safety Valves to Meet Stringent UL 60335-2-40 and UL 60335-2-89 Standards Danfoss, a global leader in engineering technologies, is proud to announce the release of
Danfoss Introduces New EVR and NRV Solutions for HVAC and Refrigeration Systems Read More »
As distributors seek cost-effective ways to improve customer experience, improve productivity and have a cost-effective sales tool, while doing all of these digitally, HVACRTrends is pleased to welcome our newest
Prokeep Helps Capture the Text and Turn it Into Dollars Read More »
Recently I was talking with a client about strategic planning as they are beginning their journey to define their path forward to 2030. They’ve set a goal, identified values, have
Is Your Team Curious? Are You Investing in “Ventures?” Read More »
Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It’s more about strategy,
CRM … Today’s Marketing Backbone Read More »
The concept of digital transformation, let alone AI, as a future driver for your organization is probably a folly unless … You have a leader, and leadership team, which believes
Embrace Change to Adopt AI and Improve Profits Read More »
I was with a manufacturer last week and we discussed distributor acquisitions and “the why?” One of the data points we discussed was the declining net profitability of the business
Rebates + Actionable Intelligence (AI) = Increased HVAC Profits Read More »
Recently I visited a manufacturer client who asked me about “the channel”. Specifically, they wanted to know: “What drives distributor product selection, what is the food chain, what’s the value
Are / Can Distributors Be Demand Generators? Read More »
Last week Ferguson shared their FY Q4 earnings and held their analyst call. While not “focused” on the HVACR market, Ferguson is growing in this space and sees opportunity to
Ferguson Q4 Earnings Report … Preparing for Increased HVAC Focus Read More »
We know you, or your company, is planning for 2025. We also know that many have concerns going into 2025. The question is, “what will 2025 bring?” And with PE
Loyalty Helps Take Share Read More »
