Launching New Products Effectively
Channel Marketing Group’s Gene Biben, with over 40 years’ experience in helping manufacturers generate demand for new products, recently shared some thoughts on effectively launching new products and a major …
Volume Rebate Webinar December 14
Register and join us Thursday, December 14th, at 11:00 AM ET for our State of Volume Rebates Webinar when we’ll share results from our recent research and discuss ideas on …
How Regional Managers (Can) Add Value
The role of the manufacturer regional manager has been challenged, and redefined, during and since Covid. Whereas it was to be a facilitator and “face of factory” prior to Covid, …
Improve Indoor Air Quality: Cutting-Edge HVACR Trends for Healthier Environments
While consumers and building owners focus on temperature control, air quality is a growing concern for many. Companies seek to improve air quality because it impacts employee health. Better air …
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Increasing Warehouse Output While Managing Costs
With business returning to a more “normal” pace, defined as “slow growth” looking forward, leading distributors are focused on improving the operational / warehouse aspects of their business. While national …
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AI in Support HVACR Distributors and Manufacturers
AI is being talked about by many in the industry. Every tech company now is using the term. It’s the “hot” word. Put AI next to anything and it will …
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Rebates … The Gift that Keeps on Giving
Mention rebates to distributors and manufacturers and you’re sure to have an interesting conversation. Manufacturer Views on Rebates Manufacturers question their efficacy in driving incremental sales, express frustration in their …
Manufacturers – Is Your Customer King?
Recently my colleague, Gene Biben, penned an article for ElectricalTrends, discussing a disturbing trends, perhaps it’s an outgrowth from COVID, that affects many manufacturers. As background, Gene spent over 40 …
Retrofits Can Cut Carbon Emissions
This year has been a challenging year for many with sales not meeting expectations, especially relating to new construction … and the lack of continually price increases makes comparisons challenging. …
Recap of Poolside Chat with Microsoft
On August 22nd Channel Marketing Group hosted a poolside chat with Microsoft’s Matt Petersen. The session was titled “ChatGPT, AI, Office, Teams and More Technology to Power Your Business. Within …