AI has been all the rage since ChatGPT was unveiled. Not only is it the talk of every conversation relating to technology, price management, operational improvement, customer service, marketing and more, it has also powered the construction market with the explosion of data centers, advanced chip manufacturing, and, of course, the stock market. But, it’s impact to date is … [Read more...] about Making AI Real Intelligence
Data Centers, a Sustainability Growth Opportunity
As the world embraces digitalization ... everything from eCommerce to AI and more, the need for data centers appears to be growing logarithmically! It is a significant growth opportunity for many HVACR distributors as these "keepers of data" are huge energy hogs and need to be cooled to operate efficiently. Global spending is expected to grow a minimum of 10% per year … [Read more...] about Data Centers, a Sustainability Growth Opportunity
Can Yesterday’s Pricing Strategies Drive Tomorrow’s Profitability?
Pricing is an important element of a distributor's go-to-market approach. If you're not, at least, competitive, you know what will happen to sales. But if you are too low, getting a reputation for that isn't good, nor does it help your bottom line. The past few years, inflation and product availability enabled HVACR distributors to, hopefully, optimize pricing (and net … [Read more...] about Can Yesterday’s Pricing Strategies Drive Tomorrow’s Profitability?
Passion Powers, and Empowers, Leaders
Late last year Dr. Jeffrey Magee, a leading “leadership and marketing strategist” asked me to contribute an article to his publication, Professional Performance Magazine. I had recently been talking with some people about the changes in the industry and what was driving the rate of acquisitions over the past few years. This inspired the below article. And remember, most … [Read more...] about Passion Powers, and Empowers, Leaders
GRN Coastal – Helping The Industry With Talent
Every manufacturer, rep, and distributor leader knows, in their core, that the HVACR industry is a people business. People do business with people. Further, it's the people in your business who deliver the service (and products) that generate revenues. It's the rare occasion when product trumps people. The industry is going through generational change with many "aging out" … [Read more...] about GRN Coastal – Helping The Industry With Talent
10 Technology Trends for HVACR Distributors in 2024
Technology is an ever-growing element of improving customer experience and corporate profitability for a distributor. The days of only having an ERP and the equivalent of MS Office on a server are gone. Nowadays every function within the business benefits from technology and essentially there is now “an app for that” inferring if you can conceive it, there is technology that … [Read more...] about 10 Technology Trends for HVACR Distributors in 2024
Launching New Products Effectively
Channel Marketing Group's Gene Biben, with over 40 years' experience in helping manufacturers generate demand for new products, recently shared some thoughts on effectively launching new products and a major flaw in many manufacturers' product launch strategy ... not properly funding the launch strategy with an appropriate sales investment. He uses an experience he had in … [Read more...] about Launching New Products Effectively
