Market share math only works if you define the market you are measuring against. TAM, SAM, and SOM are the three lenses that turn gut feel into something you can plan with. For HVACR distributors, iffy-definitions create false signals that can derail planning. This article breaks down how HVACR distributors calculate market share using TAM, SAM, and SOM. Market share … [Read more...] about Sizing the Market: TAM, SAM, and SOM for HVACR Distributor Planning 2026
Branding
Market Share Math: How Distributors Can Sharpen 2026 Planning
Market share is the most cited, least understood metric for most HVAC distributors. With economic uncertainty hanging over 2026, sharper distribution planning is essential. Here is how to ground your growth targets in reality and avoid the blind spots competitors may be leaving wide open. Why Market Share Matters in 2026 This article kicks off a series we will be … [Read more...] about Market Share Math: How Distributors Can Sharpen 2026 Planning
Seal-Tite Celebrates 125th Anniversary
Seal-Tite is celebrating a milestone that few companies achieve ... it's 125th anniversary. Consider, the company opened its doors in 1900 and has survived the Great Recession, multiple World Wars, survived the test of time and saw Y2K while also seeing the advent of computers and the transition from when business was dominated by phone and mail, through the transition to the … [Read more...] about Seal-Tite Celebrates 125th Anniversary
Building and Keeping a Winning Culture Through Leadership
The famous Peter Drucker said "culture eats strategy for breakfast." The one thing he didn't say, but inferred, is that culture stems from great leadership. In a time where seemingly everyone is running faster than ever and, for much of your staff, this year may have been a grind, a strong culture that is reinforced by appreciative leadership, is critical. Consider … [Read more...] about Building and Keeping a Winning Culture Through Leadership
Are / Can Distributors Be Demand Generators?
Recently I visited a manufacturer client who asked me about “the channel”. Specifically, they wanted to know: “What drives distributor product selection, what is the food chain, what’s the value of each?” “Are distributors proactive in creating opportunities and selling our types of products?” In all transparency, this is a manufacturer who is owned by a PE firm and … [Read more...] about Are / Can Distributors Be Demand Generators?
Getting Heard. Podcasts Deliver Thought Leadership
Two of the biggest marketing trends over the past year have been the increased usage of video and the launching of podcasts. The reason – a desire to share more content and capture attention. Video usage has skyrocketed as it becomes the new “face to face” (F2F) medium and it is a means to highlight product application. Podcasts are a means to share thought leadership … [Read more...] about Getting Heard. Podcasts Deliver Thought Leadership
What Walmart Can Teach Distributors About eCommerce
A few years ago Walmart was “challenged” in eCommerce. The world’s largest retailer was being challenged by Amazon, although the two were in different segments of the market. Walmart dominated the “physical” market, Amazon the online market, however, the eCommerce market was growing at a much more rapid rate. Walmart made the determination that it wanted to compete … [Read more...] about What Walmart Can Teach Distributors About eCommerce
The Future of Counters
Distributor counter areas have been spotlighted in the first month of the COVID-19 era. Counters represent between 5-30% of a distributor’s business with the importance of counter sales being directly tied to target audience, locale and business focus. What is their future? According to our Mid-April Electrical Market Sentiment survey, 56% of distributor respondents … [Read more...] about The Future of Counters
COVID Content, Concepts & Comments
Have you felt “overwhelmed” with the amount of COVID-19 information that has been arriving in your mailbox the past couple of weeks? Rather than post this information regularly, hopefully curating it to identify some key content and sharing some concepts makes it easier for you and, hopefully, more informative. Today is the last day to participate in our second COVID-19 … [Read more...] about COVID Content, Concepts & Comments
Wants and Needs
You’ve heard the story, “there is a difference between wants and needs.” For example, especially this time of year you hear one parent say to the other “the kids ‘want’ the latest and greatest electronic, but do they ‘need’ it?” The same occurs with a number of distributor sales management. They “want” new accounts and believe that customers “need” them. Yes, I … [Read more...] about Wants and Needs
