Are / Can Distributors Be Demand Generators?
Recently I visited a manufacturer client who asked me about “the channel”. Specifically, they wanted to know: “What drives distributor product selection, what is the food chain, what’s the value …
Growth Strategies
Loyalty Helps Take Share
We know you, or your company, is planning for 2025. We also know that many have concerns going into 2025. The question is, “what will 2025 bring?” And with PE …
Driving Share and Sales with Customer Loyalty Reward Programs
HVACR distributors and manufacturers are fighting to retain market share and seek growth in a challenging market. Typically, the most profitable strategy to strengthen, deepen and broaden opportunities within existing …
Driving Share and Sales with Customer Loyalty Reward Programs Read More »
Opinion: What is the future of “Rebate” programs for HVACR Distributors and Manufacturers?
Rebates, Backsides, End Customer Cash Back Programs, etc. whatever you call them are going to be growing in importance every year for the Channel. As I was preparing to head …
Puro Lighting – Fighting Mold in HVAC Coils (A School Solution?)
One of the lasting benefits of Covid is increased awareness of air quality (AQ) and how this impacts health, productivity, learning, and more. Few had heard of UVC lighting to …
Puro Lighting – Fighting Mold in HVAC Coils (A School Solution?) Read More »
Data Centers, a Sustainability Growth Opportunity
As the world embraces digitalization … everything from eCommerce to AI and more, the need for data centers appears to be growing logarithmically! It is a significant growth opportunity for …
Data Centers, a Sustainability Growth Opportunity Read More »
Rebates … The Gift that Keeps on Giving
Mention rebates to distributors and manufacturers and you’re sure to have an interesting conversation. Manufacturer Views on Rebates Manufacturers question their efficacy in driving incremental sales, express frustration in their …
ChatGPT, AI, Office, Teams and More Technology to Power Your Business
Within distribution there is a continuous, and increasing, call for distributors, manufacturers, and manufacturer representatives to “invest in technology.” And I would presume that companies are spending more on technology …
ChatGPT, AI, Office, Teams and More Technology to Power Your Business Read More »
Distributors – Planning Marketing Strategy for 2024
The HVAC market has experienced a dramatic slowdown compared to the past few years, which, with the benefit of hindsight, some of the slowdown / decline should have been expected …
Distributors – Planning Marketing Strategy for 2024 Read More »
ChatGPT for HVACR Distributors
Let’s have a little fun for a change or, in the words of the comedienne Joan Rivers, “can we chat”? For the past few months there has been lots of …