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HVACR Trends

HVACR Trends

Information to Inspire, Grow and Profit

Industry Outlook

Make sure you don\’t waste a good pandemic

June 2, 2020 by David Gordon Leave a Comment

In the midst of every crises lies great opportunity (like a pandemic)

No, we’re not being flippant. The pandemic has been disruptive to all, destructive for many (especially those who contracted COVID as well as in business consequences for many) and tragic for those who lost loved ones. And, for all, it will continue to be, especially until there is a vaccine. But, adjusting to change is what Americans excel at. The phrase ““Never let a good … [Read more...] about Make sure you don\’t waste a good pandemic

The Changing Distribution Landscape – 2030 2040 2050

May 27, 2020 by David Gordon Leave a Comment

Changing Distribution Landscape 2030 2040 2050

With the benefit of retrospect, we can presume that the number of electrical distribution start-ups will mimic those in the past ten years … in other words, very few and those that have had success, defined as significant growth, are even fewer. (Okay, let\'s run an crowd-sourced effort to list electrical distribution start-ups in the last 10 years ... post in the below comment … [Read more...] about The Changing Distribution Landscape – 2030 2040 2050

What Walmart Can Teach Distributors About eCommerce

May 20, 2020 by David Gordon Leave a Comment

Walmart eCommerce Lessons for Distributors

A few years ago Walmart was “challenged” in eCommerce.  The world’s largest retailer was being challenged by Amazon, although the two were in different segments of the market. Walmart dominated the “physical” market, Amazon the online market, however, the eCommerce market was growing at a much more rapid rate.  Walmart made the determination that it wanted to compete … [Read more...] about What Walmart Can Teach Distributors About eCommerce

Moving from Survivability to Thriveability

May 8, 2020 by David Gordon Leave a Comment

Ideas

In talking with distributors and manufacturers it is clear that many are actively in the planning and pivoting mode, moving from survivability to thriveability.  They’ve stabilized their business financially, emotionally (from a staff viewpoint) and operationally.  Now they are looking at “doing business” and more financially secure ones are identifying ways to take … [Read more...] about Moving from Survivability to Thriveability

The Future of Counters

April 26, 2020 by David Gordon Leave a Comment

Future of Electrical Distributor Counters

Distributor counter areas have been spotlighted in the first month of the COVID-19 era.  Counters represent between 5-30% of a distributor’s business with the importance of counter sales being directly tied to target audience, locale and business focus. What is their future? According to our Mid-April Electrical Market Sentiment survey, 56% of distributor respondents … [Read more...] about The Future of Counters

Market Targeting – The story of Chicken Little

April 23, 2020 by David Gordon Leave a Comment

Market Targeting

Chicken Little arrived in the US in mid-March and declared \"the world is falling\", and it started to … and has.  Humpty Dumpty fell and he then said, since his horsemen were missing (probably unemployed),  \"Carmen Sandiego will help in finding the pieces (after the government offers money to stabilize employment)\"  So, let’s find the pieces and help you in … [Read more...] about Market Targeting – The story of Chicken Little

COVID Content, Concepts & Comments

April 17, 2020 by David Gordon Leave a Comment

COVID Content Concepts Comments for Electrical Industry

Have you felt “overwhelmed” with the amount of COVID-19 information that has been arriving in your mailbox the past couple of weeks? Rather than post this information regularly, hopefully curating it to identify some key content and sharing some concepts makes it easier for you and, hopefully, more informative. Today is the last day to participate in our second COVID-19 … [Read more...] about COVID Content, Concepts & Comments

Coronavirus Sales BC vs PC

April 1, 2020 by David Gordon Leave a Comment

Coronavirus Sales BC vs PC

We\'re in an environment that could be called BC vs PC - Before Coronavirus and Post Coronavirus. The challenge is that PC, which could be defined as Q3 and Q4 don\'t look pretty. Everyone, at least manufacturers, are asking \"what is the forecast?\" The challenge is that all want an answer for the short-term. \"What will be \'this month\'? Next month? Q2?\" The … [Read more...] about Coronavirus Sales BC vs PC

Business in the Coronavirus Era

March 19, 2020 by David Gordon Leave a Comment

We’ve gone from looking at the coronavirus from afar to being in the middle of the coronavirus storm. It’s obviously changed the business and outlook for the year. While tragic, and disruptive, the phrase “this to shall pass” should be kept in mind. Keeping calm, making sensible decisions and keep #AmericaStrong. Some thoughts regarding doing business in the coronavirus … [Read more...] about Business in the Coronavirus Era

Selling Services Requires a Plan & Marketing

January 30, 2020 by David Gordon Leave a Comment

Selling Services

Much is talked about how distributors needing to sell services to differentiate themselves.  They need to create / provide solutions and will need to generate revenue from these services.  While some of the discussed services are unbundling, what is currently provided / expected, others are more consultative in nature or services that customers / contractors can outsource to … [Read more...] about Selling Services Requires a Plan & Marketing

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