CRM … Today’s Marketing Backbone
Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It’s more about strategy, …
Insights
What HVACR end customer trends are crucial for 2025?
In 2015 when I was on the HD Supply Power Solutions team, I started some research with the goal of getting feedback to make better pricing decisions with direct surveys …
What HVACR end customer trends are crucial for 2025? Read More »
Auer Steel, investing for customer and the next generation’s success
As I was going through my story idea notebook on what to write for this week’s column, I saw a LinkedIn notification on a posting from Jon Hirsch. I started …
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Embrace Change to Adopt AI and Improve Profits
The concept of digital transformation, let alone AI, as a future driver for your organization is probably a folly unless … You have a leader, and leadership team, which believes …
Is your proven experienced associate led pricing model approaching a cliff?
If your winning pricing model is still being led by just your experienced sales team, it is probably time to make changes for the future. I had the opportunity to …
Is your proven experienced associate led pricing model approaching a cliff? Read More »
What does the IMARK/AD Merger for electrical mean for the HVAC Channel?
AD & IMARK Electrical Make the Merger Official: how does the new AD IESD impact the channel and is there any impact to HVACR Distributors? The news release that made …
What does the IMARK/AD Merger for electrical mean for the HVAC Channel? Read More »
Are / Can Distributors Be Demand Generators?
Recently I visited a manufacturer client who asked me about “the channel”. Specifically, they wanted to know: “What drives distributor product selection, what is the food chain, what’s the value …
Ferguson Q4 Earnings Report … Preparing for Increased HVAC Focus
Last week Ferguson shared their FY Q4 earnings and held their analyst call. While not “focused” on the HVACR market, Ferguson is growing in this space and sees opportunity to …
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Loyalty Helps Take Share
We know you, or your company, is planning for 2025. We also know that many have concerns going into 2025. The question is, “what will 2025 bring?” And with PE …
Where is the channel headed in 2025 and beyond? Thoughts from MDM SHIFT
I was fortunate to once again be able to attend and present at the NAW/MDM SHIFT conference, and it is interesting to see how the construction and industrial channel continues …
Where is the channel headed in 2025 and beyond? Thoughts from MDM SHIFT Read More »