As I was going through my story idea notebook on what to write for this week’s column, I saw a LinkedIn notification on a posting from Jon Hirsch. I started …
Auer Steel, investing for customer and the next generation’s success Read More »
The concept of digital transformation, let alone AI, as a future driver for your organization is probably a folly unless … You have a leader, and leadership team, which believes …
Last week Ferguson shared their FY Q4 earnings and held their analyst call. While not “focused” on the HVACR market, Ferguson is growing in this space and sees opportunity to …
Ferguson Q4 Earnings Report … Preparing for Increased HVAC Focus Read More »
Channel Marketing Group’s Gene Biben, with over 40 years’ experience in helping manufacturers generate demand for new products, recently shared some thoughts on effectively launching new products and a major …
With business returning to a more “normal” pace, defined as “slow growth” looking forward, leading distributors are focused on improving the operational / warehouse aspects of their business. While national …
Increasing Warehouse Output While Managing Costs Read More »
For many small to mid-sized HVAC distributors, marketing has been an after-thought. Something to support sales. It’s understandable given the business started with salespeople and, for a business to succeed, …
Leading manufacturers are always preparing for and examining their HVACR distribution channel for adjustments in 2023. Get yourself prepared for the coming manufacturer-manufacturer rep- distributor realignment games to come. Future-focused …
Understanding people is integral to success in business. whether it is serving customers, others within your company or managing people. Providing staff with the training to observe behavioral traits that …
Understanding Personalities through DISC to Drive Sales and Productivity Read More »
Or I could have titled this “Replicating Your Customer’s Experience – Why Text Should Be Part of Your eCommerce Offering.” Earlier this year we conducted research on contractor decision drivers in …
If 2021 has taught us nothing it has demonstrated that no matter how much planning a business may undertake it is impossible to account for the limitless number of unknowns …
