Yes, Amazon Business is a competitor to distributors. It is also an opportunity for manufacturers given that it represents an additional distribution channel to reach customers. Why? Because some customers desire to purchase through a different mode. Why are they not an alternative channel? Consider, how are they different than catalogers, distributors who sell online, … [Read more...] about Is Amazon An Alternate Channel or Just Meeting Customer Needs?
Insights
Joint Business Planning Research Findings & Report
On September 8th we shared the findings of our recent Joint Business Planning research conducted earlier this year. This report, and the accompanying recording, highlight the findings and share some recommendations. Key areas for improvement include: Advanced planning Understanding the differing perspectives of manufacturers and distributors Utilization of market … [Read more...] about Joint Business Planning Research Findings & Report
Welcome to 2017 Planning Season
Labor Day marks the unofficial end of summer as well as the unofficial beginning of the 2017 planning season in the electrical industry. While we know a number of manufacturers and distributors who have started to embark on their planning journey, most who do planning will start in the next 30-60 days. And consider that the NAED Eastern is in nine weeks and that the AD and … [Read more...] about Welcome to 2017 Planning Season
Survey Finds Joint Business Planning Partners “Dissatisfied”
Following the completion of 2016 planning cycle, we heard a lot of frustration with the current Joint Business Planning (JBP) process. In response to this issue, Channel Marketing Group, in conjunction with Verde Associates, fielded a JBP survey to a wide group of planning process participants from both manufacturing and distributor companies. The purpose of this survey was … [Read more...] about Survey Finds Joint Business Planning Partners “Dissatisfied”
Do Vendor Published Rebate Programs Drive Decisions?
Rebates are a fact of life and the first marketing group rebate negotiation, in 1968, was designed to capture incremental revenue (for a wire company) with the distributors collecting the funds for a social engagement. But the core issue was the manufacturer sought growth / increased market share. Vendor published programs such as Legrand\'s Cornerstone program, Leviton\'s … [Read more...] about Do Vendor Published Rebate Programs Drive Decisions?
Customer Satisfaction vs Inventory Management
There are three functional responsibilities that are critical to the survival, and growth, of all distributors. They are business development (need more sales!), effective inventory management and collections (inferring that credit is provided). To achieve this companies need to be responsive to customers. A happy / satisfied customer represents the potential to be a repeat … [Read more...] about Customer Satisfaction vs Inventory Management
Grainger Q2 Earnings … Industrial slowdown continues
It\'s Q2 earning season, providing distributors (and manufacturers) with an opportunity to benchmark their performance, gain insights (or confirmation) on what they are seeing in the market and possibly learn a little from publicly held companies. First up is Grainger whose results reaffirm that the industrial slowdown continues, albeit it is no longer in free fall. Grainger … [Read more...] about Grainger Q2 Earnings … Industrial slowdown continues
Getting Found Online…Site Optimization (SEO)
Do you know if your website, including eCommerce engine is optimized? Is your company an SEO master? Whoever said “build it and they will come” never developed a website. Making the investment in a website (and eCommerce) is, as they say, “the easy part” as it takes money, process / project-oriented people and product content. The hard party is generating traffic to your … [Read more...] about Getting Found Online…Site Optimization (SEO)
A Shot in the Arm
Earlier this year Codale Electric, a Sonepar operating company, acquired Grove Madsen. Two months later Codale and Grove Madsen have big growth plans. A recent story in the Northern Nevada Business Weekly shared some of the strategies that are in development that will give this formerly independent distributor a shot in the arm. The benefits of the acquisition, according to … [Read more...] about A Shot in the Arm
An Industry Undergoing Change
We\'ve just passed the 6 month mark for the year and while there has been much change, the past month highlighted many and accelerated some. Consider: Consolidation Shealy sells to Border States to create a $2B ESOP. Grove Madsen sells to Sonepar Cape Electric sells to Graybar And we\'ve talked to others that have either expressed interest in selling (and have inquired … [Read more...] about An Industry Undergoing Change
