How Regional Managers (Can) Add Value
The role of the manufacturer regional manager has been challenged, and redefined, during and since Covid. Whereas it was to be a facilitator and “face of factory” prior to Covid, …
The role of the manufacturer regional manager has been challenged, and redefined, during and since Covid. Whereas it was to be a facilitator and “face of factory” prior to Covid, …
Recently my colleague, Gene Biben, penned an article for ElectricalTrends, discussing a disturbing trends, perhaps it’s an outgrowth from COVID, that affects many manufacturers. As background, Gene spent over 40 …
The odds of selling a more “technical”, or “engineered”, product increase the tighter the specs are to the product you’re selling. Over the years the specification process in many industries …
Leading manufacturers are always preparing for and examining their HVACR distribution channel for adjustments in 2023. Get yourself prepared for the coming manufacturer-manufacturer rep- distributor realignment games to come. Future-focused …
Last week we were on a call with a manufacturer and the question arose of “are supply reps calling more on distributors or are they starting to call on end-users, …
The Rep Conundrum: End-user Calls. Compensation? Read More »
EDI isn\’t just for distributor / manufacturer interactions. It can also effectively be used to reduce operational costs between independent manufacturer representatives and manufacturers while keeping the rep informed on …
Digitally Transforming the Rep Service Model with EDI Read More »
Two of the biggest marketing trends over the past year have been the increased usage of video and the launching of podcasts. The reason – a desire to share more …
Getting Heard. Podcasts Deliver Thought Leadership Read More »