DCKAP, a technology company that simplifies digital commerce for distributors, recently released launched a new season of its Driven podcast show, which explores leaders’ stories, digital journeys and insights on trends in distribution. Kicking off the new season of Driven: Simplifying Commerce for Distributors is an in-depth conversation with Lisa Pope, President of Epicor, … [Read more...] about DCKAP Driven: Simplifying Commerce for Distributors with Epicor
Market Analysis
CRM helps Reps and Manufacturers Succeed
CRM data sharing between independent manufacturer reps and manufacturers is a tricky, and touchy, issue. One of a rep's value propositions is local market knowledge as well as account / opportunity knowledge. No salesperson likes to let their "boss" know everything they know, but times have changed. The value in information sharing is significant and can help close sales … [Read more...] about CRM helps Reps and Manufacturers Succeed
ChatGPT for HVACR Distributors
Let’s have a little fun for a change or, in the words of the comedienne Joan Rivers, “can we chat”? For the past few months there has been lots of media coverage, and conversation, about ChatGPT. Microsoft, which reportedly invested over $13 billion into the company for “only” 49% ownership is a major driver of this new AI (artificial intelligence) technology and is taking a … [Read more...] about ChatGPT for HVACR Distributors
Acuity Acquires. KE2, Another Distributor to PE
Last month there were two intriguing acquisitions announced in the HVACR industry. Acuity Acquires KE2 The first was Acuity Brands’ acquisition of KE2 Therm Solutions. For those who don’t know, Acuity Brands is the largest US lighting manufacturer. They have two divisions. One is devoted to lighting fixtures and primarily goes to market via electrical / lighting … [Read more...] about Acuity Acquires. KE2, Another Distributor to PE
Driving Sales With Utility Rebates
With the HVAC market slowing, now is a good time to step back and think about initiatives that can create demand. Sometimes, the “best” way is bringing discounts to customers that you are not directly funding. This means rebates. Rebates can come from manufacturers, the government and utilities. Earlier this year we shared opportunities presented by the Inflation … [Read more...] about Driving Sales With Utility Rebates
Is Your Marketing a QSR or Fine Dining?
For many small to mid-sized HVAC distributors, marketing has been an after-thought. Something to support sales. It’s understandable given the business started with salespeople and, for a business to succeed, orders need to be quoted, captured, and processed. That’s the role of sales. But, for companies to grow, it takes having a strategy and creating awareness so that … [Read more...] about Is Your Marketing a QSR or Fine Dining?
Coaching to Optimize Sales Performance with IR Theory
Last month HVACR Trends sponsored a sales coaching training workshop focused on driving sales performance through coaching. We shared “why” this is a critical skill that essentially every distributor and manufacturer rep needs to invest resources (at least thought process and time) into. Manufacturers may need similar, especially if they have a direct salesforce or sales … [Read more...] about Coaching to Optimize Sales Performance with IR Theory
