Over the years, many HVACR distributors have launched programs designed to increase contractor sales. These programs may be called frequent buyer programs, loyalty programs, or incentive programs. While there are …
HVACR Contractor Loyalty Research Survey Results are In Read More »
Last week Ferguson announced its FY25 Q2 earnings with their analyst call. Ferguson continues to diversify into multiple markets beyond plumbing, including HVACR, lighting, waterworks, facilities supply, fire and fabrication, industrial and …
It is always fun to write about Distributor Loyalty programs and Channel Marketing Group. David Gordon has been involved with over 100 programs (as he started his career in the …
How HVACR Distributors can create a Successful Contractor Loyalty Program Read More »
We wrapped up the distributor series I have been writing for Modern Distribution Management on Ferguson and WATSCO with a podcast this week. Podcasts Archive – Modern Distribution Management S12E1: …
Watsco and Ferguson growth highlighted in MDM Podcast and Series Read More »
Watsco’s Growth over the past 20+ years has been driven by a core buy and build philosophy and an investment in digital customer self service tools and services. I eagerly …
As distributors seek cost-effective ways to improve customer experience, improve productivity and have a cost-effective sales tool, while doing all of these digitally, HVACRTrends is pleased to welcome our newest …
Prokeep Helps Capture the Text and Turn it Into Dollars Read More »
Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It’s more about strategy, …
Recently I visited a manufacturer client who asked me about “the channel”. Specifically, they wanted to know: “What drives distributor product selection, what is the food chain, what’s the value …
We know you, or your company, is planning for 2025. We also know that many have concerns going into 2025. The question is, “what will 2025 bring?” And with PE …
Trade shows can be a great way to introduce contractors to new products, solicit voice of customer, initiate (or strengthen) relationships, network and maybe learn a thing or two. A …
PHCC Connect – a Tradeshow Opportunity to Connect Read More »
