The conversation around AI is picking up steam, and not just in tech circles. Whether you're in HVACR, construction, distribution, or finance, the ripple effects of AI are starting to hit every corner of the economy. But I think we're asking the wrong first question. It's not just, "What will AI do?" It's, "What kind of society do we want to build with it?" In the HVACR … [Read more...] about AI at the Crossroads: What Happens Next Depends on Who’s Driving
Research Reports
How to Drive HVACR Orders: Strategies to Activate Untapped Revenue from Silent Contacts
One of the fun parts of writing about the HVACR channel and working with distribution leaders at Channel Marketing Group (CMG) is the opportunity to present the research we do in the channel to our readers. David Gordon and I are presenting research we did in partnership with Prokeep that dives deep into revenue growth strategies and proactive selling to customer … [Read more...] about How to Drive HVACR Orders: Strategies to Activate Untapped Revenue from Silent Contacts
New Research: What HVAC Buyers Expect from Distributors in 2025
New research reveals how buying behavior is changing—and what it means for your ecommerce strategy We recently partnered with BigCommerce to better understand how contractors and institutional buyers are sourcing HVAC, electrical, and industrial supplies—and what they now expect from distributors in 2025 and beyond. The full report is now live: … [Read more...] about New Research: What HVAC Buyers Expect from Distributors in 2025
Gas Furnace Shipments & The One Big Beautiful Bill: What Happens if it Passes?
Unless you’ve been trapped under something heavy for the past three months, you’ve probably heard of President Trump’s “One Big Beautiful Bill” (OBBB) budget proposal. Regardless of your political leanings, passage (or not) of the OBBB will affect the trajectory of gas furnace shipments in 2025 and beyond. April and year-to-date (YTD) 2025 data from AHRI confirm robust … [Read more...] about Gas Furnace Shipments & The One Big Beautiful Bill: What Happens if it Passes?
Loyalty Is Earned. But Sometimes It’s Bought, and That’s a Good Thing
In my experience, contractors can be a fickle bunch. In today’s hyper-competitive HVACR market, contractor loyalty is more important – and more elusive – than ever. A new report from ITA Group and Channel Marketing Group, Building Contractor Loyalty, reveals just how much loyalty programs influence contractor behavior. Contractor Loyalty by the Numbers 57% of … [Read more...] about Loyalty Is Earned. But Sometimes It’s Bought, and That’s a Good Thing
Preview of HVAC Contractor eCommerce Research Findings
As HVAC distributors continue on their journey of digitization, BigCommerce sponsored research to uncover insights from contractors on their usage of eCommerce to support their material purchasing needs. The forthcoming white paper (you can reserve your copy of the full report) provides a snapshot of the valued features and functionality of online sites, how much is … [Read more...] about Preview of HVAC Contractor eCommerce Research Findings
Powering Sales Focus and Productivity with Proactive Communication Tools
The results of our survey and research our team at Channel Marketing Group did in concert with Prokeep on the channel are in and show some clear gaps and opportunities for the channel In the HVACR channel world, where speed often wins the deal, distributors are under increasing pressure to serve more customers, faster—without adding headcount. Traditional sales models, … [Read more...] about Powering Sales Focus and Productivity with Proactive Communication Tools
HVACR Contractor Loyalty Research Survey Results are In
Over the years, many HVACR distributors have launched programs designed to increase contractor sales. These programs may be called frequent buyer programs, loyalty programs, or incentive programs. While there are nuances to the three, the commonality is that contractors are recognized for their support. The concept helps distributors market themselves, and drive … [Read more...] about HVACR Contractor Loyalty Research Survey Results are In
Ferguson Chugs Along, Accelerates HVAC Growth
Last week Ferguson announced its FY25 Q2 earnings with their analyst call. Ferguson continues to diversify into multiple markets beyond plumbing, including HVACR, lighting, waterworks, facilities supply, fire and fabrication, industrial and mechanical. They see opportunities to increase sales, and their market share, in these large markets, and continue to invest for … [Read more...] about Ferguson Chugs Along, Accelerates HVAC Growth
Is eCommerce Important to Your Customers? Let’s Ask Them
That’s the question many senior executives ask themselves regularly about eCommerce. They’ve invested much into their website. They’ve invested into product data. They’ve invested into people. They ask, does anyone care? Are we getting an ROI? I know I’m being, perhaps, a little facetious as intuitively many believe / understand that these investments are now expectations, … [Read more...] about Is eCommerce Important to Your Customers? Let’s Ask Them
