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HVACR Trends

HVACR Trends

Information to Inspire, Grow and Profit

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Sales & Marketing

Does it feel like we’re heading into a recession …

May 14, 2019 by David Gordon Leave a Comment

Or are we talking ourselves into a recession? Since the fall and the beginning of planning season there have been some economists who have been warning of a second half 2019 slowdown leading to a 2020 recession. Their prognostications were based upon some trends, the fact that we’ve been in a growth cycle for awhile and “are due”, the last year’s tariffs and the one that was … [Read more...] about Does it feel like we’re heading into a recession …

Embracing Digital Connections…Texting

May 14, 2019 by David Gordon Leave a Comment

Yes, we’ve all seen it and most of us have done it…multi-tasking by listening and texting, reading and texting, sending a quick text to touch base or share a piece of information and more. While many thought “texting is for our kids”, it is now mainstream and becoming further integrated into everyday business. We’ve heard of distributor salespeople getting texts from their … [Read more...] about Embracing Digital Connections…Texting

Questionable Meetings. Are you willing to ask uncomfortable questions?

May 2, 2019 by David Gordon Leave a Comment

With the NAED meeting season coming to an end this weekend and distributors finally done with their planning sessions with manufacturers (more meetings), the issue of the quality of the meetings defined as “probing questions / value of the meeting time” has been a topic of discussion that we’ve recently had. Our good friend Mike Marks recently resurrected a post he wrote from … [Read more...] about Questionable Meetings. Are you willing to ask uncomfortable questions?

Slow Growth in Industrial MRO … Grainger Reports

April 23, 2019 by David Gordon Leave a Comment

Market Results

The industrial MRO market appears to have slowed its rate of growth as evidenced by Grainger’s 2019 first quarter report. While Grainger is much more than electrical products, products commonly associated with the electrical industry (electrical, lighting, motors) represent 9% of sales with power and hand tools representing another 10% according to Grainger’s 2019 Fact Sheet, … [Read more...] about Slow Growth in Industrial MRO … Grainger Reports

Punchouts Drive eCommerce

April 1, 2019 by David Gordon Leave a Comment

eCommerce is more than, in the words of an Amazon and MRO analyst, “click and ship”.  eCommerce is about a methodology and a mindset to do business more electronically.  In fact, the commerce element can be very diversified, especially for medium to large MRO buyers. Consider Amazon Business, Grainger and MSC.  Both Grainger and MSC report that over 40% of … [Read more...] about Punchouts Drive eCommerce

Here He Comes Again … The RSM

March 27, 2019 by David Gordon Leave a Comment

Over the past few weeks I’ve spoken to and met with a number of manufacturer reps, working on topics ranging from strategic planning to marketing initiatives as well as customer satisfaction and succession discussions.  Inevitably I’ve been asked a common question that elicits much discussion … “what is the role of a manufacturer regional sales manager?” Now, you may say … [Read more...] about Here He Comes Again … The RSM

Will Alexa Bring Smart?

March 12, 2019 by David Gordon Leave a Comment

Many talk about the impact of Amazon. It’s impact on societal expectation. Influence on retail. It’s emergence as an MRO platform through Amazon Business. It’s foray into branded products / private labeling through Amazon Basics and its integration into the platform of many companies through Amazon Web Services (AWS).  And, remember, it’s entered into homes (and some … [Read more...] about Will Alexa Bring Smart?

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