Over the past month or so Allen and I have had a number of calls for data. Some are from owners / senior management, some from marketing personnel and some from operational staff. The calls are from manufacturers and distributors. The commonality is that there appears to be a call for more quantitative information for companies to benchmark their business, understand their … [Read more...] about Drive for Data
Sales & Marketing
Ace is the Place For …
You may remember the iconic jingle of \"Ace is the place with the helpful hardware folks\" but did you know that Ace is the place for LED lighting? According to an article in the April issue of Hardware & Building Supply Dealer, according to Brian Wiborg, VP retail development and supply, Ace intends to use LED lighting as a \"a crowbar in into the B2B market\". They plan … [Read more...] about Ace is the Place For …
Moneyball for Growth
If you are stymied with geographical growth and think that many of your customers are not buying all they can from you, the odds are stacked in your favor that they aren\'t. Why? Because you don\'t know. Unless you have access to all your sales data and more importantly your sales people have access to it, then you are flying blind. Compound this if you are running a 10+ year … [Read more...] about Moneyball for Growth
B All You Can B For Sales Effectiveness
Earlier this week I was speaking with distributor and we were discussing sales effectiveness. Throughout his career he has been in sales roles, inclusive of sales management. One of the areas we discussed is the attributes of successful salespeople. He told me about an article he wrote for his company\'s sales newsletter a number of years ago. He recently published it on … [Read more...] about B All You Can B For Sales Effectiveness
Sales Persistence Pays
Recently I saw a posting on LinkedIn that shared these sales statistics. Having been in sales, managed sales teams and consulted with clients regarding their sales organizations, it struck a cord. Common perceptions of most distributor sales organizations include: Not too effective at new account development Variably effective at account penetration Very good at account … [Read more...] about Sales Persistence Pays
