Trade shows can be a great way to introduce contractors to new products, solicit voice of customer, initiate (or strengthen) relationships, network and maybe learn a thing or two. A phenom that has occurred much more so post-pandemic is distributors exhibiting at contractor tradeshows, especially regional shows. No longer is the business, "only in my backyard." Contractors … [Read more...] about PHCC Connect – a Tradeshow Opportunity to Connect
Sales & Marketing
Driving Share and Sales with Customer Loyalty Reward Programs
HVACR distributors and manufacturers are fighting to retain market share and seek growth in a challenging market. Typically, the most profitable strategy to strengthen, deepen and broaden opportunities within existing customers. An effective tool to achieving this is also a time-tested strategy for many HVACR distributors and some manufacturers ... contractor incentive and … [Read more...] about Driving Share and Sales with Customer Loyalty Reward Programs
Puro Lighting – Fighting Mold in HVAC Coils (A School Solution?)
One of the lasting benefits of Covid is increased awareness of air quality (AQ) and how this impacts health, productivity, learning, and more. Few had heard of UVC lighting to kill germs. During Covid, a leader in UV lighting, and more importantly, air quality improvement was Puro Lighting. The increased AQ awareness continues today (and with the mysterious ways government … [Read more...] about Puro Lighting – Fighting Mold in HVAC Coils (A School Solution?)
Launching New Products Effectively
Channel Marketing Group's Gene Biben, with over 40 years' experience in helping manufacturers generate demand for new products, recently shared some thoughts on effectively launching new products and a major flaw in many manufacturers' product launch strategy ... not properly funding the launch strategy with an appropriate sales investment. He uses an experience he had in … [Read more...] about Launching New Products Effectively
How Regional Managers (Can) Add Value
The role of the manufacturer regional manager has been challenged, and redefined, during and since Covid. Whereas it was to be a facilitator and "face of factory" prior to Covid, the question now asked is "what is their value proposition" given that companies are striving to do more with less, virtual meetings have become part of everyday life, and distributor consolidation is … [Read more...] about How Regional Managers (Can) Add Value
Improve Indoor Air Quality: Cutting-Edge HVACR Trends for Healthier Environments
While consumers and building owners focus on temperature control, air quality is a growing concern for many. Companies seek to improve air quality because it impacts employee health. Better air quality = employee safety which, from an ROI perspective involves less sick days, higher productivity and a "happier" work force. And in the wake of Covid and a number of companies still … [Read more...] about Improve Indoor Air Quality: Cutting-Edge HVACR Trends for Healthier Environments
Distributors – Planning Marketing Strategy for 2024
The HVAC market has experienced a dramatic slowdown compared to the past few years, which, with the benefit of hindsight, some of the slowdown / decline should have been expected (can’t expect price increases and supply chain issues to be a “benefit” to distributor sales long-term.” According to the June HARDI report, sales were down 6% but, perhaps more disconcertingly, is … [Read more...] about Distributors – Planning Marketing Strategy for 2024
