A potential outcome of COVID-19 is a rethinking of sales organizations. You\'ve now had an opportunity to consider their effectiveness in a different sales environment and hopefully are starting to think about your sales organization \"post COVID\". Consider … prior to the pandemic outside salespeople believed that they needed to spend time behind a windshield and needed … [Read more...] about Increasing Sales Effectiveness, a COVID Opportunity?
Technology & Digital
POS Integral to Rep Commission Model
Throughout the fall Channel Marketing Group surveyed NEMRA reps and also interviewed dozens of them on behalf of NEMRA for the upcoming Rep of the Future report, which will be unveiled at the upcoming NEMRA meeting. While the objective of the research was to identify the traits needed for the rep of 2025, we also gained deeper insights into the financial model of … [Read more...] about POS Integral to Rep Commission Model
400% MRO Account Growth?
Looking for a growth strategy that supplements your existing technology platform, focuses your salespeople, requires nominal investment and can generate a 400% increase in MRO material sales from industrial or institutional accounts. And if you don’t have a commerce-enabled website, it gets you into eCommerce quickly and in the most profitable segment? Jeremy Friedman from … [Read more...] about 400% MRO Account Growth?
Convenience Will Deliver Sales and Loyalty
Buyer behavior is changing. Convenience is now a differentiator. Customers expect it. It\'s the new definition of service. It started in the consumer world and is quickly transitioning to B2B buyer expectations, and it will become distributor reality (and is defined as \"ease of doing business\" by distributors in considering manufacturers.) While customers expect competitive … [Read more...] about Convenience Will Deliver Sales and Loyalty
FedEx to Live without Amazon. Lessons for Distributors
Last month FedEx announced that they won’t renew a ground-delivery deal they had with Amazon to provide small-package ground deliveries. This follows FedEx’s announcement that it wouldn’t renew Amazon’s FedEx Express contract which Amazon used to transport packages by air. Why? Pretty simple. FedEx decided it didn’t want to continue doing business with … [Read more...] about FedEx to Live without Amazon. Lessons for Distributors
Using Price to Expand Your Business
Competing on price is a “no no” for many distributors. Few want to say “the reason why people buy from me is price.” But, do all of your customers want to buy from you for your service, people or your other services? And, in reality, when customers are surveyed, many say they at least need competitive pricing to justify doing business with their supplier. But, in … [Read more...] about Using Price to Expand Your Business
Home Depot to Offer Customized Pro Pricing
Home Depot’s retiring CFO’s interview last night with Jim Cramer on CNBC shared a glimpse of why electrical distributors who serve small to mid-sized residential and commercial distributors should be concerned. And it\'s all about pricing. The home improvement (perhaps better described as a “construction”) behemoth is the leader in serving the DIY market. And yes, we’ve … [Read more...] about Home Depot to Offer Customized Pro Pricing
Is your supplier finding leads and business, online, for you?
ABB recently launched a new initiative, eFinder, that enables visitors to its website to purchase material online. But they are not disintermediating the channel. Instead they are providing distributors with the opportunity to generate incremental business online. And at the same time they are generating leads. The eFinder tool enables distributors with a commerce-enabled … [Read more...] about Is your supplier finding leads and business, online, for you?
Compete for Grainger’s Business: eProcurement
Many industrially-oriented distributors lament that they can’t compete versus Grainger for MRO business at their accounts. They say “we now the ‘decision’ makers and can beat them on price but we can’t get the business. The same occurs with large institutional accounts (educational and healthcare facilities.) And the reality is Grainger does $1-2 billion in electrical … [Read more...] about Compete for Grainger’s Business: eProcurement
eCommerce in the Channel
During recent calls with distributors to get the pulse of the industry, one area we touched on is eCommerce and specifically the activity that they are seeing from their customers, the investments that they are making and how it is impacting their overall business. A few trends emerged: All “complained” that they wonder where the business is. They hear that Amazon … [Read more...] about eCommerce in the Channel
Home Depot Orange Coming to Your Customer
The color orange signifies joy, happiness and creativity, however, it is also representative of fire and, given that the color is between yellow and red on the color spectrum it is, from a business perspective, between caution (yellow) and “bad” (red). And it’s the color of Home Depot and many distributors may be seeing Home Depot trucks visiting their contractors in the … [Read more...] about Home Depot Orange Coming to Your Customer
What is e-Procurement?
The article we had last month introducing Greenwing Technology as a punchout / e-Procurement resource and a new ElectricalTrends advertiser generated much feedback. Part of the reason is it is perceived that “punchouts” is “old school” and perhaps reserved for industrial customers. But, here’s the reality: What is “old” is new. Punchouts are e-ProcurementThe industrial … [Read more...] about What is e-Procurement?
Lessons Learned from eCommerce Transformation of Office Products Distributors
eCommerce has been all the rage the last couple of years with progressive companies leading the charge and investing in new websites as well as product content. In fact, there are companies that are now on version 2 or 3 of their eCommerce journey. And more distributors are considering integrating eCommerce transformation into their planning ... and suppliers are … [Read more...] about Lessons Learned from eCommerce Transformation of Office Products Distributors
Does it feel like we’re heading into a recession …
Or are we talking ourselves into a recession? Since the fall and the beginning of planning season there have been some economists who have been warning of a second half 2019 slowdown leading to a 2020 recession. Their prognostications were based upon some trends, the fact that we’ve been in a growth cycle for awhile and “are due”, the last year’s tariffs and the one that was … [Read more...] about Does it feel like we’re heading into a recession …
Embracing Digital Connections…Texting
Yes, we’ve all seen it and most of us have done it…multi-tasking by listening and texting, reading and texting, sending a quick text to touch base or share a piece of information and more. While many thought “texting is for our kids”, it is now mainstream and becoming further integrated into everyday business. We’ve heard of distributor salespeople getting texts from their … [Read more...] about Embracing Digital Connections…Texting
