At HVACR trends we have been following innovative channel leaders like Auer Steel and Heating Supply and their excellent outreach programs for the past year.
Contractors know that the business is about more than equipment. Success depends on how well you engage homeowners, develop talent, and prepare your team for what is coming next. This fall, Auer Steel is curating conversations through its BREWCAST series that bring these issues into focus and give contractors practical ideas they can use right away.
The September sessions cover four areas that matter to every contractor:
- Meeting the digital homeowner. Homeowners expect instant information. Matt Singleton and Jacob DePauw from Contractor Commerce will discuss how to meet those expectations while still keeping relationships tied to the distributor and contractor.
- Building the talent pipeline. Kate Cinnamo from Explore the Trades will share how contractors are connecting with schools to get students interested in HVAC, plumbing, and electrical careers.
- Making the case for certification. Anthony Spagnoli from NATE will walk through how certifications can raise technician performance and strengthen the business.
- Training for the next generation. Ruchir Shah from SkillCat will outline what younger technicians want from training and how technology can help deliver it.
Each of these sessions underscores a larger point. Distributors can deliver real value to their contractor partners when they provide learning opportunities, not just products. By surfacing best practices and bringing in outside expertise, Auer Steel is showing how education can strengthen customer relationships and lift the entire trade.
As always, we appreciate your comments and questions.
