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HVACR Trends

HVACR Trends

Information to Inspire, Grow and Profit

Amazon Business

FedEx to Live without Amazon. Lessons for Distributors

September 3, 2019 by David Gordon Leave a Comment

Last month FedEx announced that they won’t renew a ground-delivery deal they had with Amazon to provide small-package ground deliveries.  This follows FedEx’s announcement that it wouldn’t renew Amazon’s FedEx Express contract which Amazon used to transport packages by air. Why? Pretty simple.  FedEx decided it didn’t want to continue doing business with … [Read more...] about FedEx to Live without Amazon. Lessons for Distributors

Amazon Business is a Nominal Electrical Distributor Competitor

March 4, 2019 by David Gordon Leave a Comment

Interesting article in Electrical Wholesaling, “Amazon Business is Growing. Do Distributors Have a Plan” written by Unilog essentially saying you need to either join or fight Amazon Business because they are / will be taking over the distribution business (and since Unilog placed this article in EW, presumably they believe that the electrical channel is at risk.) The article, … [Read more...] about Amazon Business is a Nominal Electrical Distributor Competitor

Distributors. Has Amazon Business Been Good for You?

October 31, 2018 by David Gordon Leave a Comment

Conventional wisdom is that Amazon Business is not good for MRO and construction distributors.They are a technological behemoth that knows nothing about “our space” and are only successful because they can: throw money at the issue / opportunity have the most advanced technology and know-how to mine data have access to consumers who work in companies (and hence are … [Read more...] about Distributors. Has Amazon Business Been Good for You?

Protecting Price and the Channel in an Online Marketplace World (Amazon)

October 23, 2018 by David Gordon Leave a Comment

Amazon Business is talked about regularly within distribution industries in general and especially in the MRO space.  Barely a meeting goes by with a manufacturer where the topic of \"what should we do regarding Amazon Business\" is not asked as is the question of \"what are distributors doing online (and to combat Amazon)?\"  And then the discussion evolves to internal … [Read more...] about Protecting Price and the Channel in an Online Marketplace World (Amazon)

Grainger Keeps Motoring Along; Amazon Business Out of Sight?

July 20, 2018 by David Gordon Leave a Comment

Grainger shared its 2018 Q2 performance earlier this week and, given their industrial MRO focus, highlighted continued strength in this customer segment. And while they are not focused in the electrical space, they are about a $1B electrical player as almost 10% of their business is classified as electrical, lighting and motors. On their call they shared: 11% volume growth … [Read more...] about Grainger Keeps Motoring Along; Amazon Business Out of Sight?

Digital Distributor Starts with eCommerce Product Content

April 29, 2018 by David Gordon Leave a Comment

The term \"digital distributor\" is starting to be used more repeatedly. Granted it can be a consultant\'s way to drum up business but it\'s becoming a term used to express the further reaching impact of doing business digitally and recognition that not all business is going to be done via \"hunt and peck\" clicking on websites. Much of it, however, emanates from the need for … [Read more...] about Digital Distributor Starts with eCommerce Product Content

Amazon Business Isn\’t the Greatest Threat, Customer Expectations Is

November 14, 2017 by David Gordon Leave a Comment

As electrical distributors launch, or prepare to launch, their eCommerce sites, they need to be aware of a key customer dynamic that is changing...the expectation of accuracy.  While many have talked about Amazon Business being a key competitor (or threat), their biggest impact may be on customer expectations ... and the expectation that the inventory information on the website … [Read more...] about Amazon Business Isn\’t the Greatest Threat, Customer Expectations Is

Channel Marketing and Funding … but for eCommerce Initiatives?

July 19, 2017 by David Gordon Leave a Comment

The essence of “channel marketing” infers that members within a channel (manufacturer, rep and distributor) are working together to market products, services and applications to generate demand from customers. The term doesn’t infer whom funds the initiative but frequently there are co-marketing, and hence co-funding, initiatives.  At times this is co-op, perhaps MDF or other … [Read more...] about Channel Marketing and Funding … but for eCommerce Initiatives?

eCommerce & Amazon Business … Driving Change?

July 9, 2017 by David Gordon Leave a Comment

What is Amazon Business\' true impact on the electrical distribution channel? It isn\'t \"point and click\"? Over the past few years it\'s been said \"if you don\'t have a commerce-enabled website you\'ll be out of business.\"  The mantra has been repeated in industry meetings and trade publications.  Analysts such as Forrester Research and Gartner predict that B2B purchasers … [Read more...] about eCommerce & Amazon Business … Driving Change?

Arrival of the “Alt Channels”- Amazon and Zoro Advertise

April 10, 2017 by David Gordon Leave a Comment

Much has been researched, written and talked about the emergence of alternate (alt) channels. Amazon Business is regularly mentioned and Grainger\'s eCommerce initiatives are lauded. Now comes Zoro Tools, which many may recall Grainger purchased and has been promoting here in the U.S. Both companies have influenced eCommerce spend among electrical distributors but not many have … [Read more...] about Arrival of the “Alt Channels”- Amazon and Zoro Advertise

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