Two of the biggest marketing trends over the past year have been the increased usage of video and the launching of podcasts. The reason – a desire to share more content and capture attention. Video usage has skyrocketed as it becomes the new “face to face” (F2F) medium and it is a means to highlight product application. Podcasts are a means to share thought leadership … [Read more...] about Getting Heard. Podcasts Deliver Thought Leadership
branding
Football Fever
In the words of Hank Williams, “are you ready for some football?! The season for the most watched sport in America started this weekend with Miami vs Florida and will continue until early February. Whether peewee, high school, college or pro, football will take over most towns and conversations. Millions of conversations on Monday’s, Tuesday’s and Friday’s will … [Read more...] about Football Fever
Getting Found Online…Site Optimization (SEO)
Do you know if your website, including eCommerce engine is optimized? Is your company an SEO master? Whoever said “build it and they will come” never developed a website. Making the investment in a website (and eCommerce) is, as they say, “the easy part” as it takes money, process / project-oriented people and product content. The hard party is generating traffic to your … [Read more...] about Getting Found Online…Site Optimization (SEO)
