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HVACR Trends

HVACR Trends

Information to Inspire, Grow and Profit

  • A.I.
  • Market Analysis
  • Distribution Strategy
  • Sales & Marketing
  • Industry News
  • Technology & Digital

IMARK

eCommerce Product Content is King

September 4, 2018 by David Gordon Leave a Comment

When times are tough people often say “cash is king”.  This can frequently determine which companies survive and thrive during difficult economic times and those that suffer. Nowadays, as companies ramp up their eCommerce initiatives product content is king. This is occurring for two reasons: Quality, robust product content delivers on customer expectations. These … [Read more...] about eCommerce Product Content is King

The Future of Marketing Groups?

March 15, 2018 by David Gordon Leave a Comment

Could True Value\'s new ownership model be a opportunity for independent distributors and their marketing groups?  Many have asked about the future of marketing groups.  While IMARK is a cooperative and according to Bill Weisberg a couple of years ago, AD will revert to a cooperative (with the essence of cooperatives being member-owned), perhaps there is another alternative … [Read more...] about The Future of Marketing Groups?

Acquisitions – Pieces of a Puzzle …Border States and Womack

August 30, 2017 by David Gordon Leave a Comment

Monday marked the day that Amazon closed on its Whole Foods acquisition and that Border States closed on its Kriz Davis acquisition.  Both provided the acquirer strategic opportunities to increase their footprint and become pieces of a puzzle to become national. As many recall, last month Border States announced it was going to acquire the $200M Kriz Davis business while … [Read more...] about Acquisitions – Pieces of a Puzzle …Border States and Womack

Is Amazon An Alternate Channel or Just Meeting Customer Needs?

September 12, 2016 by David Gordon Leave a Comment

Yes, Amazon Business is a competitor to distributors.  It is also an opportunity for manufacturers given that it represents an additional distribution channel to reach customers. Why? Because some customers desire to purchase through a different mode. Why are they not an alternative channel? Consider, how are they different than catalogers, distributors who sell online, … [Read more...] about Is Amazon An Alternate Channel or Just Meeting Customer Needs?

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