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HVACR Trends

HVACR Trends

Information to Inspire, Grow and Profit

NEMRA

Prokeep Launches Distributor Order Automation With AI-Powered Quoting

February 10, 2026 by Chuck Labow Leave a Comment

Prokeep Order Automation platform turning customer messages into ERP-ready quotes for distributors

Distributors talk a lot about speed.  Faster quotes.  Faster answers.  Faster fulfillment.  But the gap between talking about speed and actually building it into the quoting workflow is still wide at most branches.  Prokeep is trying to close that gap with a new distributor order automation platform that uses AI to convert incoming customer messages into ERP-ready quotes, and … [Read more...] about Prokeep Launches Distributor Order Automation With AI-Powered Quoting

COVID Content, Concepts & Comments

April 17, 2020 by David Gordon Leave a Comment

COVID Content Concepts Comments for Electrical Industry

Have you felt “overwhelmed” with the amount of COVID-19 information that has been arriving in your mailbox the past couple of weeks? Rather than post this information regularly, hopefully curating it to identify some key content and sharing some concepts makes it easier for you and, hopefully, more informative. Today is the last day to participate in our second COVID-19 … [Read more...] about COVID Content, Concepts & Comments

POS Integral to Rep Commission Model

January 10, 2020 by David Gordon Leave a Comment

POS Compensation

Throughout the fall Channel Marketing Group surveyed NEMRA reps and also interviewed dozens of them on behalf of NEMRA for the upcoming Rep of the Future report, which will be unveiled at the upcoming NEMRA meeting.  While the objective of the research was to identify the traits needed for the rep of 2025, we also gained deeper insights into the financial model of … [Read more...] about POS Integral to Rep Commission Model

The Complicated Rep / Regional Sales Manager Relationship

September 24, 2019 by David Gordon Leave a Comment

The relationship between manufacturers and their reps is perhaps the single most important relationship that both can have as it is a synergistic, mutually dependent relationship that impacts the success of both companies.  The best are a symbiotic relationship.  For many it is a complicated one. It\'s a relationship that depends upon each doing their job to support … [Read more...] about The Complicated Rep / Regional Sales Manager Relationship

What will the Rep of the Future look like?

September 15, 2019 by David Gordon Leave a Comment

NEMRA needs your help in understanding your needs to answer the question of “what will the rep of the future look like?” There are three key premises for preparing to prosper (some say “survive”) in the future: You need to always be learningCustomers, and business in general, always evolve, andStaying the same means you’re going backwards. All come together in Brandi … [Read more...] about What will the Rep of the Future look like?

Aligning Compensation with Channel Selling

January 3, 2018 by David Gordon Leave a Comment

A core philosophy in developing sales compensation models is to reward salespeople for what you want them to do ... which is sell.  Salespeople need to be aligned with their company\'s, and in the case of manufacturer reps their manufacturers, goals.  Historically for electrical manufacturer reps this typically related to selling to electrical distributors and their agreements … [Read more...] about Aligning Compensation with Channel Selling

Reps … Mega vs Medium / Smaller?

October 11, 2017 by David Gordon Leave a Comment

For the September issue of Electrical Wholesaling magazine I wrote an article for their Speaking Out section titled Mega Agencies vs Smaller Reps.  In an industry where it has commonly been stated that 80% of manufacturers who represent 60% of industry sales go to market through independent manufacturer sales agents, needless to say, the agency world is important. And the trend … [Read more...] about Reps … Mega vs Medium / Smaller?

Innovation through Intellectual Curiosity

May 31, 2017 by David Gordon Leave a Comment

Much is talked about \"innovation\". It\'s a term that is loosely tossed around and requires a commitment, or perhaps a better term is \"mentality\", that is infused into individuals and a culture. It\'s a desire to \"excel\" and, perhaps more importantly, to bring idea generation to challenges and a willingness to \"do differently.\"  To be \"innovative\" infers that a … [Read more...] about Innovation through Intellectual Curiosity

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