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HVACR Trends

HVACR Trends

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David Gordon

Business in the Coronavirus Era

March 19, 2020 by David Gordon Leave a Comment

We’ve gone from looking at the coronavirus from afar to being in the middle of the coronavirus storm. It’s obviously changed the business and outlook for the year. While tragic, and disruptive, the phrase “this to shall pass” should be kept in mind. Keeping calm, making sensible decisions and keep #AmericaStrong. Some thoughts regarding doing business in the coronavirus … [Read more...] about Business in the Coronavirus Era

Selling Services Requires a Plan & Marketing

January 30, 2020 by David Gordon Leave a Comment

Selling Services

Much is talked about how distributors needing to sell services to differentiate themselves.  They need to create / provide solutions and will need to generate revenue from these services.  While some of the discussed services are unbundling, what is currently provided / expected, others are more consultative in nature or services that customers / contractors can outsource to … [Read more...] about Selling Services Requires a Plan & Marketing

POS Integral to Rep Commission Model

January 10, 2020 by David Gordon Leave a Comment

POS Compensation

Throughout the fall Channel Marketing Group surveyed NEMRA reps and also interviewed dozens of them on behalf of NEMRA for the upcoming Rep of the Future report, which will be unveiled at the upcoming NEMRA meeting.  While the objective of the research was to identify the traits needed for the rep of 2025, we also gained deeper insights into the financial model of … [Read more...] about POS Integral to Rep Commission Model

SPAs – Is the Cat Chasing its Tail?

December 18, 2019 by David Gordon Leave a Comment

SPA Cat chasing tail

In a market where most experience margin stagnation or margin erosion, strategies that can help improve profitability, potentially capture sales and as enhance / ensure quality processes, should be embraced. One of these strategies, which we’ve highlighted this fall, is effective management of SPAs, It is an issue for most distributors in the industry (as well as … [Read more...] about SPAs – Is the Cat Chasing its Tail?

Wants and Needs

December 17, 2019 by David Gordon Leave a Comment

Wants and Needs

You’ve heard the story, “there is a difference between wants and needs.”  For example, especially this time of year you hear one parent say to the other “the kids ‘want’ the latest and greatest electronic, but do they ‘need’ it?” The same occurs with a number of distributor sales management.  They “want” new accounts and believe that customers “need” them. Yes, I … [Read more...] about Wants and Needs

Want to Improve Warehouse Productivity?

November 26, 2019 by David Gordon Leave a Comment

Warehouse Productivity

With a tight economy, tight labor market and tight margins, increasing productivity is more important than ever, especially for warehouse operations where finding qualified staff that can meet HR requirements is harder than ever. And one of the reasons is that competition for these employees is literally any other business and frequently drivers and warehouse personnel can make … [Read more...] about Want to Improve Warehouse Productivity?

SPAs- Are they Worth the Cost?

November 24, 2019 by David Gordon Leave a Comment

SPAs - Pennies from Heaven

In a penny nickel business, every penny counts. Which is why SPAs can matter. Increasing gross margins and, more importantly, net profitability, in today’s environment is extremely challenging.  Publicly-held national chains such as Rexel and WESCO report net profitability in the 4-4.5% range whereas the NAED PAR report typically proclaims a 2-4% net profitability for … [Read more...] about SPAs- Are they Worth the Cost?

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