One of the most used and some would say overused term in distribution is possibly demand generation. How you generate demand with our HVACR end user customers is a never-ending discussion point. The HVACR channel business fundamentals were relatively unchanged until about 10-15 years ago when everyone got a smart phone in their pocket. Until that time the formula for … [Read more...] about Demand Generation HVACRTrends Survey 2024
Market Analysis
Where is the channel headed? Thoughts from HARDI 2024
This week - I wanted to share some thoughts from some friends and associates who are attending HARDI 2025 in Atlanta. The event concludes today on Tuesday December 10th, and we will write a more in-depth report on HARDI 2024 next week for our readers. HARDI has been hosting their big annual conference for the channel for decades. This year over 1,900+ key channel leaders … [Read more...] about Where is the channel headed? Thoughts from HARDI 2024
AI … A Driver of 2025 Profitability?
There has been lots of conversation regarding AI in the HVACR channel over the past few years. It started with the launch of ChatGPT and has gained topical steam since then. Many conversations, articles, seminars. Some have taken the next step to subscribing to ChatGPT, Perplexity and Claude as well as using these, and CoPilot, for research (and some for writing, even if for … [Read more...] about AI … A Driver of 2025 Profitability?
Building and Keeping a Winning Culture Through Leadership
The famous Peter Drucker said "culture eats strategy for breakfast." The one thing he didn't say, but inferred, is that culture stems from great leadership. In a time where seemingly everyone is running faster than ever and, for much of your staff, this year may have been a grind, a strong culture that is reinforced by appreciative leadership, is critical. Consider … [Read more...] about Building and Keeping a Winning Culture Through Leadership
Ferguson Annual Report Analysis … HVACR and Plumbing Dual Trade focus continues
A few weeks back my colleague David Gordon wrote a column on Ferguson's Q4 numbers. Ferguson added to that release with additional information that was contained in their full annual report. I wanted to see what the Ferguson Annual report had to share to our recent analysis in HVACRtrends, and the distributor series on Ferguson that I wrote for MDM. Did anything major … [Read more...] about Ferguson Annual Report Analysis … HVACR and Plumbing Dual Trade focus continues
Market updates from William Blair, HARDI and HVACR Trends
As I was working on writing a column for the thanksgiving break a couple of items caught my eye that I thought would be fun to share this week. Finding good data sources and programs for the HVACR Channel can sometimes be like a scavenger hunt, so this week I thought I would share some tidbits that could save you some search time. The 1st update is from William Blair … [Read more...] about Market updates from William Blair, HARDI and HVACR Trends
Watsco growth highlighted in MDM Series
Watsco's Growth over the past 20+ years has been driven by a core buy and build philosophy and an investment in digital customer self service tools and services. I eagerly anticipated writing the Case Study series on Watsco for Modern Distribution Management, as I consider its strategic approach unique in the North American B2B distribution. Watsco operates as a … [Read more...] about Watsco growth highlighted in MDM Series
Managing inventory is the key to driving sales and gross margin
Managing your inventory is the key to driving both top-line sales and gross margin performance in 2025 – I had a discussion last week with my colleague Brent Johnstone from ACTvantage about ways distributors can increase gross margin without hurting top-line sales. When we first both got into distribution, the prevailing thought of most distributors and manufacturers in the … [Read more...] about Managing inventory is the key to driving sales and gross margin
Return to Basics Can Drive Sales
Recently Prokeep developed a sales playbook white paper for HVACR distributors that is a great reminder of the sales basics that inevitably every salesperson, sales manager, branch manager and marketing department … forget. Companies, managers, and individuals forget because everyone is too busy supporting “the” customer, “the” opportunity, developing “the” next new … [Read more...] about Return to Basics Can Drive Sales
Mingledorffs Update – Caffeine and Coils and Industry outreach
Earlier this year, I started a series on Mingledorff's and their teams efforts to deploy information to their customers in unique ways. I started this series because I follow a Mingledorff's podcast called Caffeine and Coils hosted by Jenny Brown and Deanna Lassiter. https://podcasts.apple.com/us/podcast/caffeine-and-coils/id1701491521 This podcast was started at the end … [Read more...] about Mingledorffs Update – Caffeine and Coils and Industry outreach
Prokeep Helps Capture the Text and Turn it Into Dollars
As distributors seek cost-effective ways to improve customer experience, improve productivity and have a cost-effective sales tool, while doing all of these digitally, HVACRTrends is pleased to welcome our newest partner, Prokeep. Prokeep offers a unique solution to distributors, which can also cost-effectively and easily be used by manufacturer representatives, which … [Read more...] about Prokeep Helps Capture the Text and Turn it Into Dollars
Is Your Team Curious? Are You Investing in “Ventures?”
Recently I was talking with a client about strategic planning as they are beginning their journey to define their path forward to 2030. They’ve set a goal, identified values, have a vision of their purpose, and currently have a strong business. The executive management team is being brought together to share insights and build the “framework” of the plan. After that, others … [Read more...] about Is Your Team Curious? Are You Investing in “Ventures?”
CRM … Today’s Marketing Backbone
Marketing for distribution today requires more nuance than ever before. It is no longer solely counter days, events (especially golf!), flyers, short-term promotions and logoed items. It's more about strategy, analysis, targeting customers, determining messaging, tailoring offers to selected audiences, promoting your value proposition and more. Further, giving a flyer to … [Read more...] about CRM … Today’s Marketing Backbone
What HVACR end customer trends are crucial for 2025?
In 2015 when I was on the HD Supply Power Solutions team, I started some research with the goal of getting feedback to make better pricing decisions with direct surveys for our associates. We were roughly a $2 billion dollar business trying to improve our GM% and profits. Over the past ten years that survey has grown in size and scope to include end customers, distributor … [Read more...] about What HVACR end customer trends are crucial for 2025?
Auer Steel, investing for customer and the next generation’s success
As I was going through my story idea notebook on what to write for this week's column, I saw a LinkedIn notification on a posting from Jon Hirsch. I started following Jon's work as Director of Business Development for Auer Steel & Heating Supply Company (HVACR distributor with locations in Wisconsin, Minnesota, Michigan and North Dakota) about a year ago. What jumped … [Read more...] about Auer Steel, investing for customer and the next generation’s success
