Recently I was scrolling through LI and came across Chris Baca, who had an interesting posting on something in the HVAC space. I looked at his background ... 20 years in the HVAC distribution (along with a detour into the elevator space!). Given the original intent of LI, networking, I reached out to get acquainted. Earlier this week we had a great conversation and also … [Read more...] about The Air Inside Your Home or Office May Be Making You Sick. And Most of Us Have No Idea.
Sales & Marketing
Blue Hawk Brings Construct CRM to its Members
Integrating with your customers provides an opportunity to add value to them and help solidify your role as their preferred distributor. The key is recognizing the reality ... that they also need to buy from your competitors (credit, availability, brands, location, price, etc) and enabling this (remember the phrase, "pigs get fat, hogs get slaughtered!") Recently I wrote … [Read more...] about Blue Hawk Brings Construct CRM to its Members
Adding a Nudge to Your Sales Coaching, at the Point of Impact
Every conference has some session about AI. And every reception at every conference has someone asking about what you’re doing with AI. So, imagine being at a conference that is all about AI and where everyone is talking AI 24x7x3. This is what will happen next week at DSG’s Applied AI conference in Chicago. If you are attending get ready to hear from many AI companies about … [Read more...] about Adding a Nudge to Your Sales Coaching, at the Point of Impact
Why the Shift to Service Is Making Diagnostics a Distributor Opportunity
As the HVAC/R industry shifts away from a replacement-driven model and toward service, maintenance, and repair, the implications extend well beyond the contractor. For distributors, this transition is reshaping what customers need most: not just equipment and parts availability, but stronger support around diagnostics, troubleshooting, training (such as the vacuuming testing … [Read more...] about Why the Shift to Service Is Making Diagnostics a Distributor Opportunity
How Vacuuming Can Deliver HVACR Distributor Sales
As the HVAC industry transitions toward A2L refrigerants and increasingly emphasizes installation quality, contractors are paying greater attention to evacuation procedures, moisture removal, and leak detection. Noted industry trainer Don Gillis, in his inaugural article for HVACRTrends, shares technical insights on the need for vacuum testing. According to Don, the two … [Read more...] about How Vacuuming Can Deliver HVACR Distributor Sales
Turn Your Customers’ CRM into Revenue for You
In the age of digital, distributors are seeking ways to get closer to their customers. Consider, if you have an electronic connection, and ideally an integration, with your customer, the relationship is deeper and you are building a moat around the customer. Your competition will still win some business (selected lines, locale, credit, perhaps price) but you win the dominant … [Read more...] about Turn Your Customers’ CRM into Revenue for You
Is CRM for Rep Agencies Still Optional?
CRM for rep agencies is a topic that has frustrated leadership teams for years, and the conversation rarely lands cleanly. Chris Atwell brings sharp, practical thinking to it, and the timing is good. I have been working on a research project focused specifically on how reps are using these tools today and what they actually want and need from them. Chris’s piece lines up with … [Read more...] about Is CRM for Rep Agencies Still Optional?
