This week I have been preparing for two excellent conferences that I am speaking at in the next 2-3 weeks (Enable Catalyze and MDM SHIFT) and talking with channel leaders on calls… It’s an uncertain time in the business that has many leaders somewhat paralyzed or in a wait and see attitude on what to do for the balance of 2025. How to Make Orange Juice In this uncertain time … [Read more...] about Why is B2B Distribution like making Orange Juice?
Sales & Marketing
Johnstone Supply Orion Group – Making Training and Programs a Differentiator
We have been featuring leading HVACR distributors in a Spotlight series over the past few months, and I sat down to do an update on the Johnstone Supply Orion Group (JSOG) story. I've been a fan of what JSOG is doing as an organization with their strategic vision and the focus they have on helping their end customers grow and thrive. JSOG's goal is to continue "Our Journey … [Read more...] about Johnstone Supply Orion Group – Making Training and Programs a Differentiator
HVACR Contractor Loyalty Research Survey Results are In
Over the years, many HVACR distributors have launched programs designed to increase contractor sales. These programs may be called frequent buyer programs, loyalty programs, or incentive programs. While there are nuances to the three, the commonality is that contractors are recognized for their support. The concept helps distributors market themselves, and drive … [Read more...] about HVACR Contractor Loyalty Research Survey Results are In
Why HVAC Distributors Must Prioritize Digital Maturity
The HVAC distribution industry is evolving. Preliminary findings from our recent contractor survey where we asked contractors about their eCommerce usage (reserve your company by clicking here) revealed that they are online, to varying degrees, and are researching products, gathering spec sheets, and buying online (but maybe not from you!) This is driven by shifting … [Read more...] about Why HVAC Distributors Must Prioritize Digital Maturity
Where is the channel headed in 2025 and beyond? Thoughts on MDM/NAW Shift conference in May 2025
I am fortunate to once again be able to attend and present at the NAW/MDM SHIFT conference, and this year it will be interesting to see how the construction and industrial channels continues to evolve. Modern Distribution Management (MDM) has been hosting this annual event for Distribution Leaders called SHIFT (originally MDM Sales GPS) for the last decade. At Shift they … [Read more...] about Where is the channel headed in 2025 and beyond? Thoughts on MDM/NAW Shift conference in May 2025
Ferguson Chugs Along, Accelerates HVAC Growth
Last week Ferguson announced its FY25 Q2 earnings with their analyst call. Ferguson continues to diversify into multiple markets beyond plumbing, including HVACR, lighting, waterworks, facilities supply, fire and fabrication, industrial and mechanical. They see opportunities to increase sales, and their market share, in these large markets, and continue to invest for … [Read more...] about Ferguson Chugs Along, Accelerates HVAC Growth
Prokeep and Allied Join Forces to Support HVAC Distributors
Big news in the HVAC channel for Allied Air distributors that are seeking to differentiate themselves, be more accessible to their contractors (and their contractors' field technicians), and are seeking to grow ... especially with their house / uncoded accounts! Prokeep and Allied Air Enterprises According to its press release ..."Prokeep, distribution’s leading customer … [Read more...] about Prokeep and Allied Join Forces to Support HVAC Distributors
