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HVACR Trends

HVACR Trends

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Technology & Digital

eCommerce & Amazon Business … Driving Change?

July 9, 2017 by David Gordon Leave a Comment

What is Amazon Business\' true impact on the electrical distribution channel? It isn\'t \"point and click\"? Over the past few years it\'s been said \"if you don\'t have a commerce-enabled website you\'ll be out of business.\"  The mantra has been repeated in industry meetings and trade publications.  Analysts such as Forrester Research and Gartner predict that B2B purchasers … [Read more...] about eCommerce & Amazon Business … Driving Change?

Arrival of the “Alt Channels”- Amazon and Zoro Advertise

April 10, 2017 by David Gordon Leave a Comment

Much has been researched, written and talked about the emergence of alternate (alt) channels. Amazon Business is regularly mentioned and Grainger\'s eCommerce initiatives are lauded. Now comes Zoro Tools, which many may recall Grainger purchased and has been promoting here in the U.S. Both companies have influenced eCommerce spend among electrical distributors but not many have … [Read more...] about Arrival of the “Alt Channels”- Amazon and Zoro Advertise

Thinking about the eCommerce information clutter

March 29, 2017 by David Gordon Leave a Comment

There continues to be much discussed in the industry regarding \"eCommerce\". Daily we hear about Amazon Business, Grainger and the coming \"conquering of the channel\" by eCommerce.  It almost seems as if everyone expects that the zombies in the Walking Dead will take over the world (\"\"zombies\" being customers and hence everyone will buy online and there will be no / … [Read more...] about Thinking about the eCommerce information clutter

Industrial Market Drivers, Can You Compete Differently

March 8, 2017 by David Gordon Leave a Comment

Over the past few weeks distributors and manufacturers are reporting an uptick in their industrial business and, in some cases, a significant increase.  The reasons vary from \"general optimism\" to the increase in oil rigs; from replacing / upgrading aging equipment to responding to the need for increased capacity; from consolidation of operations requiring investment in a … [Read more...] about Industrial Market Drivers, Can You Compete Differently

Affordable eCommerce for Smaller Distributors

December 12, 2016 by David Gordon Leave a Comment

As everyone knows, there has been much discussion regarding eCommerce and how it is \"vital\" for the survival of distributors.  It\'s essential to compete against Amazon. And small distributors (<$25M) are dinosaurs, destined to become extinct because of their inability to invest in eCommerce. And at the same time we heard of eCommerce systems that cost hundreds of … [Read more...] about Affordable eCommerce for Smaller Distributors

Are you ready for the IoT?

October 10, 2016 by David Gordon Leave a Comment

Whether it is IoT or IIoT, the Internet of Things is all the rage.  You can\'t pick up a trade publication without seeing an article on either topic. And in reality they are essentially the same with the only difference being the market segment with the IIoT focusing on the industrial market and IoT covering essentially all other segments. Lighting and lighting control … [Read more...] about Are you ready for the IoT?

“Can you hear me now?” – Verizon

September 19, 2016 by David Gordon Leave a Comment

Many may remember the Verizon commercials titled \"Can you hear me now?\" And while the spokesperson may have moved to Sprint and is focusing on price, the lighting industry may now be hearing Verizon calling. And electrical and lighting distributors may be hearing from a new competitor ... a new channel. While Verizon is known as a telecom company, it is also well known to … [Read more...] about “Can you hear me now?” – Verizon

Is Amazon An Alternate Channel or Just Meeting Customer Needs?

September 12, 2016 by David Gordon Leave a Comment

Yes, Amazon Business is a competitor to distributors.  It is also an opportunity for manufacturers given that it represents an additional distribution channel to reach customers. Why? Because some customers desire to purchase through a different mode. Why are they not an alternative channel? Consider, how are they different than catalogers, distributors who sell online, … [Read more...] about Is Amazon An Alternate Channel or Just Meeting Customer Needs?

Customer Satisfaction vs Inventory Management

July 22, 2016 by David Gordon Leave a Comment

There are three functional responsibilities that are critical to the survival, and growth, of all distributors.  They are business development (need more sales!), effective inventory management and collections (inferring that credit is provided).  To achieve this companies need to be responsive to customers. A happy / satisfied customer represents the potential to be a repeat … [Read more...] about Customer Satisfaction vs Inventory Management

Grainger Q2 Earnings … Industrial slowdown continues

July 19, 2016 by David Gordon Leave a Comment

It\'s Q2 earning season, providing distributors (and manufacturers) with an opportunity to benchmark their performance, gain insights (or confirmation) on what they are seeing in the market and possibly learn a little from publicly held companies.  First up is Grainger whose results reaffirm that the industrial slowdown continues, albeit it is no longer in free fall. Grainger … [Read more...] about Grainger Q2 Earnings … Industrial slowdown continues

Getting Found Online…Site Optimization (SEO)

July 10, 2016 by David Gordon Leave a Comment

Do you know if your website, including eCommerce engine is optimized? Is your company an SEO master? Whoever said “build it and they will come” never developed a website.  Making the investment in a website (and eCommerce) is, as they say, “the easy part” as it takes money, process / project-oriented people and product content.  The hard party is generating traffic to your … [Read more...] about Getting Found Online…Site Optimization (SEO)

An Industry Undergoing Change

July 5, 2016 by David Gordon Leave a Comment

We\'ve just passed the 6 month mark for the year and while there has been much change, the past month highlighted many and accelerated some. Consider: Consolidation Shealy sells to Border States to create a $2B ESOP. Grove Madsen sells to Sonepar Cape Electric sells to Graybar And we\'ve talked to others that have either expressed interest in selling (and have inquired … [Read more...] about An Industry Undergoing Change

Driving Your eSales Rate

May 26, 2016 by David Gordon Leave a Comment

As mentioned last week, one of the topics of various sessions, and with distributors, was eCommerce and eSales.  The companies that are viewed as more progressive, perhaps more profitable and who are positioning for future growth are driving their business this way. Some of discussion at the NAED National may be due to Amazon stating that Amazon Business crossed the $1 billion … [Read more...] about Driving Your eSales Rate

Ready for Growth?

March 21, 2016 by David Gordon Leave a Comment

As you sit around your corporate boardroom and and make decisions that impact growth either via acquisition or generating incremental sales, many don\'t give consideration to PRODUCTIVITY (in the back office). Why is that? Well, many assume, albeit incorrectly, that all the \".\"s  are dotted and \"T\'s\" are crossed. Many feel their company operates optimally and is \"the best … [Read more...] about Ready for Growth?

Moneyball for Growth

February 16, 2016 by David Gordon Leave a Comment

If you are stymied with geographical growth and think that many of your customers are not buying all they can from you, the odds are stacked in your favor that they aren\'t.  Why? Because you don\'t know. Unless you have access to all your sales data and more importantly your sales people have access to it, then you are flying blind. Compound this if you are running a 10+ year … [Read more...] about Moneyball for Growth

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