As everyone knows, there has been much discussion regarding eCommerce and how it is \"vital\" for the survival of distributors. It\'s essential to compete against Amazon. And small distributors (<$25M) are dinosaurs, destined to become extinct because of their inability to invest in eCommerce. And at the same time we heard of eCommerce systems that cost hundreds of … [Read more...] about Affordable eCommerce for Smaller Distributors
Technology
Are you ready for the IoT?
Whether it is IoT or IIoT, the Internet of Things is all the rage. You can\'t pick up a trade publication without seeing an article on either topic. And in reality they are essentially the same with the only difference being the market segment with the IIoT focusing on the industrial market and IoT covering essentially all other segments. Lighting and lighting control … [Read more...] about Are you ready for the IoT?
“Can you hear me now?” – Verizon
Many may remember the Verizon commercials titled \"Can you hear me now?\" And while the spokesperson may have moved to Sprint and is focusing on price, the lighting industry may now be hearing Verizon calling. And electrical and lighting distributors may be hearing from a new competitor ... a new channel. While Verizon is known as a telecom company, it is also well known to … [Read more...] about “Can you hear me now?” – Verizon
Is Amazon An Alternate Channel or Just Meeting Customer Needs?
Yes, Amazon Business is a competitor to distributors. It is also an opportunity for manufacturers given that it represents an additional distribution channel to reach customers. Why? Because some customers desire to purchase through a different mode. Why are they not an alternative channel? Consider, how are they different than catalogers, distributors who sell online, … [Read more...] about Is Amazon An Alternate Channel or Just Meeting Customer Needs?
Customer Satisfaction vs Inventory Management
There are three functional responsibilities that are critical to the survival, and growth, of all distributors. They are business development (need more sales!), effective inventory management and collections (inferring that credit is provided). To achieve this companies need to be responsive to customers. A happy / satisfied customer represents the potential to be a repeat … [Read more...] about Customer Satisfaction vs Inventory Management
Getting Found Online…Site Optimization (SEO)
Do you know if your website, including eCommerce engine is optimized? Is your company an SEO master? Whoever said “build it and they will come” never developed a website. Making the investment in a website (and eCommerce) is, as they say, “the easy part” as it takes money, process / project-oriented people and product content. The hard party is generating traffic to your … [Read more...] about Getting Found Online…Site Optimization (SEO)
Ready for Growth?
As you sit around your corporate boardroom and and make decisions that impact growth either via acquisition or generating incremental sales, many don\'t give consideration to PRODUCTIVITY (in the back office). Why is that? Well, many assume, albeit incorrectly, that all the \".\"s are dotted and \"T\'s\" are crossed. Many feel their company operates optimally and is \"the best … [Read more...] about Ready for Growth?
Moneyball for Growth
If you are stymied with geographical growth and think that many of your customers are not buying all they can from you, the odds are stacked in your favor that they aren\'t. Why? Because you don\'t know. Unless you have access to all your sales data and more importantly your sales people have access to it, then you are flying blind. Compound this if you are running a 10+ year … [Read more...] about Moneyball for Growth
