The color orange signifies joy, happiness and creativity, however, it is also representative of fire and, given that the color is between yellow and red on the color spectrum it is, from a business perspective, between caution (yellow) and “bad” (red). And it’s the color of Home Depot and many distributors may be seeing Home Depot trucks visiting their contractors in the … [Read more...] about Home Depot Orange Coming to Your Customer
ecommerce
Lessons Learned from eCommerce Transformation of Office Products Distributors
eCommerce has been all the rage the last couple of years with progressive companies leading the charge and investing in new websites as well as product content. In fact, there are companies that are now on version 2 or 3 of their eCommerce journey. And more distributors are considering integrating eCommerce transformation into their planning ... and suppliers are … [Read more...] about Lessons Learned from eCommerce Transformation of Office Products Distributors
Does it feel like we’re heading into a recession …
Or are we talking ourselves into a recession? Since the fall and the beginning of planning season there have been some economists who have been warning of a second half 2019 slowdown leading to a 2020 recession. Their prognostications were based upon some trends, the fact that we’ve been in a growth cycle for awhile and “are due”, the last year’s tariffs and the one that was … [Read more...] about Does it feel like we’re heading into a recession …
eCommerce Product Content is King
When times are tough people often say “cash is king”. This can frequently determine which companies survive and thrive during difficult economic times and those that suffer. Nowadays, as companies ramp up their eCommerce initiatives product content is king. This is occurring for two reasons: Quality, robust product content delivers on customer expectations. These … [Read more...] about eCommerce Product Content is King
eCommerce Creating a Distribution Dividing Line?
For the past few years many have talked about eCommerce and have made investment plans. Now a number of these investments are coming to fruition and the conversation is evolving to “where is this going?”, “what are customers doing / wanting?”, “what do I need to do to stay ahead?”, “how do I catch up?”, “what is needed to recapture my investment / what will my ROI be?” along … [Read more...] about eCommerce Creating a Distribution Dividing Line?
Revenue Generation, Content Key Takeaways from B2B Online Conference
eCommerce continues to be a heavily discussed issue within the electrical industry with distributors, in aggregate, investing millions of dollars and manufacturers redesigning sites, investing to build, manage and enhance product content and considering the alternative channels that eCommerce is creating be it Amazon Business, Grainger and Zoro, HomeDepot.com, Ferguson.com, … [Read more...] about Revenue Generation, Content Key Takeaways from B2B Online Conference
Digital Distributor Starts with eCommerce Product Content
The term \"digital distributor\" is starting to be used more repeatedly. Granted it can be a consultant\'s way to drum up business but it\'s becoming a term used to express the further reaching impact of doing business digitally and recognition that not all business is going to be done via \"hunt and peck\" clicking on websites. Much of it, however, emanates from the need for … [Read more...] about Digital Distributor Starts with eCommerce Product Content
