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HVACR Trends

HVACR Trends

Information to Inspire, Grow and Profit

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ecommerce

Is Amazon An Alternate Channel or Just Meeting Customer Needs?

September 12, 2016 by David Gordon Leave a Comment

Yes, Amazon Business is a competitor to distributors.  It is also an opportunity for manufacturers given that it represents an additional distribution channel to reach customers. Why? Because some customers desire to purchase through a different mode. Why are they not an alternative channel? Consider, how are they different than catalogers, distributors who sell online, … [Read more...] about Is Amazon An Alternate Channel or Just Meeting Customer Needs?

Grainger Q2 Earnings … Industrial slowdown continues

July 19, 2016 by David Gordon Leave a Comment

It\'s Q2 earning season, providing distributors (and manufacturers) with an opportunity to benchmark their performance, gain insights (or confirmation) on what they are seeing in the market and possibly learn a little from publicly held companies.  First up is Grainger whose results reaffirm that the industrial slowdown continues, albeit it is no longer in free fall. Grainger … [Read more...] about Grainger Q2 Earnings … Industrial slowdown continues

Getting Found Online…Site Optimization (SEO)

July 10, 2016 by David Gordon Leave a Comment

Do you know if your website, including eCommerce engine is optimized? Is your company an SEO master? Whoever said “build it and they will come” never developed a website.  Making the investment in a website (and eCommerce) is, as they say, “the easy part” as it takes money, process / project-oriented people and product content.  The hard party is generating traffic to your … [Read more...] about Getting Found Online…Site Optimization (SEO)

An Industry Undergoing Change

July 5, 2016 by David Gordon Leave a Comment

We\'ve just passed the 6 month mark for the year and while there has been much change, the past month highlighted many and accelerated some. Consider: Consolidation Shealy sells to Border States to create a $2B ESOP. Grove Madsen sells to Sonepar Cape Electric sells to Graybar And we\'ve talked to others that have either expressed interest in selling (and have inquired … [Read more...] about An Industry Undergoing Change

Driving Your eSales Rate

May 26, 2016 by David Gordon Leave a Comment

As mentioned last week, one of the topics of various sessions, and with distributors, was eCommerce and eSales.  The companies that are viewed as more progressive, perhaps more profitable and who are positioning for future growth are driving their business this way. Some of discussion at the NAED National may be due to Amazon stating that Amazon Business crossed the $1 billion … [Read more...] about Driving Your eSales Rate

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