New Research: Rebates as a Strategic Growth Tool in a Shifting Market In the HVAC industry, rebates are often treated as “backside dollars,” a necessary but largely passive part of the business. New research reframes HVAC rebate strategy as something far more consequential. When managed deliberately, rebates are no longer just an accounting exercise. They are a primary … [Read more...] about HVAC Rebate Strategy: New Research
HVAC market research
Voice of the Contractor Data Reveals How HVAC Contractors Really Buy in 2025
Executive Summary Six years of Voice of the Contractor data show a channel that is largely satisfied but increasingly pragmatic. Contractors value relationships and rate their primary suppliers positively, yet loyalty is conditional and share shifts quickly when availability, pricing, or execution fall short. Growth continues, multi-trade businesses are expanding, and … [Read more...] about Voice of the Contractor Data Reveals How HVAC Contractors Really Buy in 2025
