No, we’re not being flippant. The pandemic has been disruptive to all, destructive for many (especially those who contracted COVID as well as in business consequences for many) and tragic for those who lost loved ones. And, for all, it will continue to be, especially until there is a vaccine. But, adjusting to change is what Americans excel at. The phrase ““Never let a good … [Read more...] about Make sure you don\’t waste a good pandemic
marketing
Make sure you don’t waste a good pandemic
No, we’re not being flippant. The pandemic has been disruptive to all, destructive for many (especially those who contracted COVID as well as in business consequences for many) and tragic for those who lost loved ones. And, for all, it will continue to be, especially until there is a vaccine. But, adjusting to change is what Americans excel at. The phrase ““Never let a good … [Read more...] about Make sure you don’t waste a good pandemic
Convenience Will Deliver Sales and Loyalty
Buyer behavior is changing. Convenience is now a differentiator. Customers expect it. It\'s the new definition of service. It started in the consumer world and is quickly transitioning to B2B buyer expectations, and it will become distributor reality (and is defined as \"ease of doing business\" by distributors in considering manufacturers.) While customers expect competitive … [Read more...] about Convenience Will Deliver Sales and Loyalty
Football Fever
In the words of Hank Williams, “are you ready for some football?! The season for the most watched sport in America started this weekend with Miami vs Florida and will continue until early February. Whether peewee, high school, college or pro, football will take over most towns and conversations. Millions of conversations on Monday’s, Tuesday’s and Friday’s will … [Read more...] about Football Fever
eCommerce in the Channel
During recent calls with distributors to get the pulse of the industry, one area we touched on is eCommerce and specifically the activity that they are seeing from their customers, the investments that they are making and how it is impacting their overall business. A few trends emerged: All “complained” that they wonder where the business is. They hear that Amazon … [Read more...] about eCommerce in the Channel
Embracing Digital Connections…Texting
Yes, we’ve all seen it and most of us have done it…multi-tasking by listening and texting, reading and texting, sending a quick text to touch base or share a piece of information and more. While many thought “texting is for our kids”, it is now mainstream and becoming further integrated into everyday business. We’ve heard of distributor salespeople getting texts from their … [Read more...] about Embracing Digital Connections…Texting
What do your customers value the most from you?
Lately I’ve been thinking about “value”. Not necessarily from a financial / pricing / cost viewpoint but from a “what does your customer value THE MOST from you?” You may ask why I’m thinking about this? It relates to customer satisfaction, customer experience, value proposition, customer retention, lead generation, account penetration and potentially profitability … [Read more...] about What do your customers value the most from you?
