Where is the channel headed in 2025 and beyond? Thoughts on MDM/NAW Shift conference in May 2025
I am fortunate to once again be able to attend and present at the NAW/MDM SHIFT conference, and this year ...
Channel Strategies
Pricing on Your Website
Distributor News
Prokeep and Allied Join Forces to Support HVAC Distributors
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Up Your AI Knowledge at the MDM AI Summit … for Free
If you are talking tech or processes with anyone inevitably the topic quickly turns to AI. There is much going ...
David Gordon
March 10, 2025
Customer Segments
DesignLights Consortium (DLC) ToolKit for Lighting & HVAC Integration
As companies seek to save on their energy costs, meet sustainability goals, or earn utility rebates, the concept of building ...
David Gordon
February 20, 2025
Growth Strategies
How HVACR Distributors can create a Successful Contractor Loyalty Program
It is always fun to write about Distributor Loyalty programs and Channel Marketing Group. David Gordon has been involved with ...
John Gunderson
February 19, 2025
Research & Resources
Ferguson Q4 Earnings Report … Preparing for Increased HVAC Focus
David Gordon
September 23, 2024
Last week Ferguson shared their FY Q4 earnings and held their analyst ...
Lessons HVACR Distributors Can Learn from Wesco
John Gunderson
August 7, 2024
For the past month, I have been writing a series of articles ...
The world of customer segmentation in 2024
John Gunderson
July 10, 2024
This past month, I have been going through old boxes of work ...
Supplier News
Distributor News
Copper, Steel, China and More About Tariffs
This last month has been an interesting one as a content provider for the HVACR Channel and keeping up with ...
Distributor News
Tariff talk – Tips on how to prepare for wherever the talks end up
We have been writing, crossing out, rewriting on the impact of tariff battles between the US, Canada, Mexico and China. ...